Idukki
Pet care

Pet parents, before-and-afters, nutrition journeys.

Pet-care buyers convert on two signals: visible result (before-and-after coat / weight / mood) and longevity (they've been feeding this for months). Idukki gives both surfaces native widgets.

+44% subscription renewal on PDPs where a "6 months in" pet-parent story is above the fold.

Trusted in pet care
  • Leroy Merlin
  • Sterling Holidays
  • Khojcrafts
  • Cosset Clothing
  • SKNZ
  • Wear Your Opinion
  • Moonfreeze
Live · 37 KB
9:41
1
idukki UGC · shoppable

@goldenwithbailey

“Best linen I've owned”

4.2k 187
Added to cart
Joint-support kibble · 8 kg

Joint-support kibble · 8 kg

£64 · Free shipping

Add to cart Added

Live preview

Pet care — shoppable wall

Hover any tile to see the product drawer.

Live · 37 KB runtime
  • 6 months on the kibble — coat is unreal
    @goldenwithbailey 612 48
  • No more skipped breakfasts
    @dailywithduke 388 28
  • Before / after coat — shampoo did this in 3 baths
    @beau_the_lab 514 36
  • 8-week-old loves the small-breed mix
    @millie.puppy 612 41
  • Sensitive-skin pup, finally a shampoo that works
    @kona_husky 412 25
  • Cat-approved · grain-free recipe
    @miso_the_cat 322 19

Click any pin to open the product card · Plug your handle, paste the embed.

What we ship for pet care

  • Before-and-after sliders for coat, weight, energy outcomes
  • Repeat-buyer storytelling — "we've been on this for 8 months"
  • Breed / weight / age filter on the reviews wall
  • Vet-creator UGC labelled separately from pet-parent UGC

Where to put it on your store

Each surface gets its own UGC job. Wireframe peek per tile so you can see the shape of the widget on that page.

How it works

Four steps from social post to pet care sale.

The same loop runs on every Idukki workspace — collected, tagged, embedded and measured automatically.

  1. Collect01

    Curate a runway of authentic pet care content for your brand

    Gather a diverse collection of user-generated content from social media, creating real-world inspiration for your pet care shoppers.

    • Aggregate photos, videos and reviews from Instagram, TikTok, YouTube and more
    • Use AI-powered discovery to filter and find desired content easily
    • Fetch content from multiple sources like hashtags (#), tags (@) and creator handles
    goldenre
    miso.the new
    benji.wa
    nora.the
    #doggram
    @petparent
    AI discover
    12 new
  2. Tag02

    Transform pet care UGC into shoppable content on your website

    Turn inspiring visuals into instant shopping opportunities by tagging products directly, creating a seamless path to purchase.

    • Easily tag multiple products in a single image or video
    • Use hotspots to create shoppable lookbooks from UGC
    • 3× your conversions by allowing direct checkout from UGC widgets
    123 AI tagged · 92%
    1

    Calm Chew Treats

    $28

    2

    Memory-foam Bed

    $98

    3

    Auto-Feeder

    $179

  3. Embed03

    Display anywhere with 15+ layouts

    Drop your pet care UGC on PDP, PLP, homepage, lookbook, signage or email — one runtime, one config schema.

    • Choose from grid, masonry, carousel, social wall, lookbook and more
    • Mobile-optimised widgets that pass Core Web Vitals (CLS < 0.05)
    • Drag-and-drop on Shopify, WooCommerce, BigCommerce and Wix
    9:41•••
    PDP UGC
    your-store.com
    4.9
    15 layoutsCLS 0.001
  4. Analyse04

    Discover which UGC drives sales and clicks

    Understand what drives engagement and revenue, and optimise your campaigns accordingly with per-post + per-creator + per-channel attribution.

    • Track UGC performance through clicks, purchases and engagement
    • Monitor content impact across product categories and promotions
    • Identify top advocates and surface their stories at the top of the feed
    Revenue per post · 7d
    +24%
    MTWTFSS
    Attributed revenue
    $14,280
    +24% wk-over-wk
    Top advocates
    • @goldenretreat$4.8k
    • @miso.thecat$2.4k
    • @benji.walks$1.6k
    Open dashboard

Seamlessly integrate with tools you❤️

  • Shopify
  • Wix
  • Mailchimp
  • BigCommerce
  • Klaviyo
  • WooCommerce
  • Magento
  • WordPress

Proof from across our customer base

Read the whole story — every study has the receipts.

All case studies
Try it on your store

Spin up a pet care sample workspace in 30 seconds.

We preload sample data shaped like a pet care brand — layouts, sources, rights flow — so you can demo internally before the kickoff call.

  • Day-1 sample dashboard with live IG / TikTok / Reviews
  • Migration plan from your current vendor
  • Forecastable quote — banded by impressions, every feature included

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No spam. Unsubscribe anytime. We never sell your data.

More categories

4-min setup1,400+ brands37 KB runtime5.0 G2

Built for your category

See category-specific layouts on a sample workspace.

We’ll preload sample data shaped like your vertical — fashion grids, beauty routines, hospitality stays — so you can demo internally with realistic content.

  • No credit card
  • Cancel anytime
  • SOC 2 + GDPR

Where Idukki ships

Same data model. Every surface a shopper meets.