Trusted by 1,400+ brands · One rate, every feature
Every photo on your store, shoppable — yours by default.
Galleries, shoppable video, AI product tagging, A/B testing, reviews and rights management — the full UGC stack in one platform. Simple per-impression billing, every feature on every plan. Works on Shopify, WooCommerce, BigCommerce, Wix and any HTML site.
@maya_in_london
“Best linen I've owned”
Linen overshirt — Sage
£89 · Free shipping
The Idukki commerce platform
Three products. One platform.
Widgets that pull every channel into one shoppable surface, an AI shopper trained on your catalogue, and visual search that turns a photo into a sale. All share one product feed, one rights ledger, one analytics layer.
- LIVE
UGC Widgets
Shoppable galleries · 30+ layouts
Drag-and-drop UGC widgets on every PDP, PLP, hero and email. One config, 37 KB runtime, every layout.
Learn more - BETA
AI Shopper
Your brand’s ChatGPT
Trained on your catalogue, tuned to your customers, built to sell. Live on the storefront, 24/7.
Learn morelooking for a linen overshirt under £100Three Sage picks in your size. Linen overshirt at £89? - BETA
Visual Search
Snap, find, buy
Customers upload a photo or pick a product to find visually similar items instantly across the catalogue.
Learn moredrop a photo · find similar
Trusted by ambitious commerce teams worldwide.
From scrappy DTC labels to multi-brand groups across 27 countries.
- SKNZ
- Cosset Clothing
- Theater
- Wear Your Opinion
- Moonfreeze Foods
- Randor
The Idukki loop
Scattered social content. Shoppable revenue.
One config aggregates every channel, moderates + tags every post, drops it on every surface, and attributes every order back to the creator. The whole loop, on screen, in eighteen seconds.
IG
TT
YT
P
F
X
in
@✓✓✓✓✓✓✓✓Outerwear
Linen overshirt — Sage
Outerwear
Linen overshirt · Sage
£89
12,478 likes · @maya.lookbook the linen drop
From Crestline · Co
We thought this looked good on you
15% OFFlinen-overshirt · £89@maya · InstagramOuterwear · Spring
Linen overshirt — Sage
£89
From submission to revenue, in one platform.
Six steps. One contract. One simple per-impression rate covering every feature.
- 01syncStep 01
Aggregate
Plug your handles, hashtags, review sources and creator accounts. Idukki pulls every public post — once, or live.
- 13 channels
- IG · TikTok · YT
- X · LinkedIn
- Reviews · DAM · QR
- 02@maya.k · post 4127@anon · flagged · toxicity@iris.skin · in reviewStep 02
Moderate + curate
AI-assisted moderation surfaces brand-unsafe + duplicate content. Approve in bulk or one-by-one. Audit trail on every decision.
- Toxicity model
- Brand-safety score
- Bulk approve
- 0392%1Linen Crew2Hi-rise Denim3Chunky LoaferStep 03
Tag products
Two-pass Claude vision model auto-tags products on every photo + video frame. Confidence > 80% auto-accepts; below, queue for review.
- SKU mapping
- Hotspot timing
- Rights flow
- 04CLS 0.001Step 04
Embed + experiment
37 KB widget runtime, 14 layouts, drop-in on Shopify / Woo / BigCommerce / Wix or any HTML. Built-in A/B + sequential MAB.
- CLS 0.001
- INP < 200ms
- Auto-promote winners
- 05idCan we feature this on idukki.com?Audit · PDFYES — go for it ✨mStep 05
Clear rights
DM-based rights requests with explicit consent capture. Every public post has a verified rights record + audit trail.
- GDPR + CCPA
- Auto-DM templates
- Audit trail
- 06Revenue · 7d +24%
$28,940
Step 06Attribute revenue
Per-widget, per-variant, per-creator revenue. GA4 + Meta CAPI + Klaviyo blocks. Defensible numbers in your weekly report.
- Revenue ledger
- UTM stitching
- Pay on orders
Live on real storefronts
Idukki widgets are running on real revenue right now.
These aren’t mockups. They’re the Idukki runtime shipping orders on production storefronts today — across fashion, beauty, footwear, streetwear and home improvement. Click any tile to see the widget live.
- CLive
thecaistore.com
Fashion · Footwear
Shop-by-looks UGC wall + shoppable reels modal
See widget live - TLive
theater.xyz
Fashion · DTC
Hashtag-wall hero (#mytheater) + product-detail modal
See widget live - MLive
mallewear.com
Fashion · Streetwear
Circle-stories widget on every PDP
See widget live - FLive
fixmycurls.com
Beauty · Hair care
"Most loved IRL" shoppable reel carousel
See widget live - LLive
leroymerlin.co.za
Home · Hardware
SNAP-TAG-SHARE inspiration wall + competition entries
See widget live 1,400+
more brands run Idukki on Shopify, BigCommerce, WooCommerce, Wix and custom stacks.
One platform. Every channel. Every store.
Shopify
WooCommerce
BigCommerce
Wix
Klaviyo
Trustpilot
GA4
Meta
TikTok
Instagram
YouTube
Pinterest
Amazon
Salesforce
HubSpot
MailchimpShopifyWooCommerceBigCommerceWixKlaviyoTrustpilotGA4MetaTikTokInstagramYouTubePinterestAmazonSalesforceHubSpotMailchimpEight tools you used to buy separately. One platform.
Most competitors do one of these well. Idukki ships all of them — with the same data model, the same widget runtime, and the same flat price.
15+ widget layouts
Grid, masonry, carousel, social wall, mini-frame, lookbook, before/after, story — all sharing one config schema. Drag-and-drop on Shopify, WooCommerce, BigCommerce and Wix.
AI product tagging
Two-pass Claude vision model auto-tags products on every post. Bulk-tag thousands at a time, accept everything above 80% confidence with one click.
Reviews + UGC
Google, Trustpilot, Feefo, Yotpo, Loox, Okendo — displayed as standalone UGC, not buried in a player.
A/B testing built in
Welch’s z-test for significance. Auto-declare winners. Revenue per variant.
Rights management
DM-based requests, approval queue, full audit trail. Compliant for regulated industries.
Catalogues + lookbooks
Upload a PDF or compose from UGC. Add product hotspots per page. Publish as a shareable flipbook.
Revenue attribution
Per-widget, per-variant, per-influencer revenue. UTM auto-stitching. GA4 + Meta Pixel forwarding as first-class events.
The fastest widget in the category
37 KB. CLS 0.001. INP under 200ms. Bazaarvoice-style SEO damage simply doesn’t happen here — we publish the lab data per release.
One runtime. Six + ways to display it.
Switch layouts without changing your CMS. Run an A/B test between two of them in 30 seconds. The widget is the same 37 KB no matter which you pick.
- Layout 01
4.8
GridClassic shoppable grid. Hotspot tags. Most-converting layout for collection pages.
- Layout 02Carousel
Hero placement. Sound-on autoplay video. Inline cart.
- Layout 03
live
liveSocial WallLive event display, retail signage, conference walls.
- Layout 04Page 4 / 16Lookbook
Editorial catalogue. PDF upload → flipbook with hotspots.
- Layout 05ShopStories
Mobile-first vertical stories carousel.
- Layout 06BeforeAfterBefore/After
Pair posts as a draggable comparison slider.
How Idukki works
Capture once. Convert everywhere.
Idukki ingests every social asset you publish, tags it with AI, and ships it across your storefront — galleries, shoppable video, lookbooks, stories — without a frame of latency.
Always-on gallery
Your social wall, always pulling new content in.
Two-way sync from Instagram, TikTok, YouTube, X, Threads, Pinterest and reviews. Hotspot tags link every post to product. The widget refreshes as your customers publish.
★ 4.7
★ 4.8★ 4.5
★ 4.7
★ 4.8★ 4.5
★ 4.7
★ 4.8★ 4.5
Tagged in reel
Linen utility jacket
$148
Impressions
482,114
+18.4%
CTR
4.81%
+0.62 pp
Conversion
2.34%
+0.41 pp
Attrib. revenue
$48,920
+22.7%
- Widget impression482,114—
- Engaged (≥ 3s)152,840−68%
- Hotspot / tag click23,198−85%
- PDP view18,904−19%
- Add to cart3,206−83%
- Purchase824−74%
Revenue and visitor data only reflects widget-attributed activity. Pixel events sync to Klaviyo, GA4, Shopify and your CDP.
Analytics
The same dashboard your CFO will ask for.
Widget-attributed revenue, RPV, CTR and conversion — sliced by reel, by tag, by product, by basket. Streams to Klaviyo, GA4, Shopify and your warehouse so the number you report is the number every team can audit.
- Pixel events fire client-side and server-side
- A/B widget variants share the same revenue model
- CSV export + raw API for every metric on the dashboard
Theme builder
A different look for every storefront.
Corner radius, border, badge style, caption position, overlay, dark/light — every tile prop is themable from the dashboard. Same widget, infinitely different feel.
Glow serum 30ml
$42
−20%
Knit weekender bag
$220
NEW
Wireless earbuds
$199
Velvet lipstick
$26
Performance
Near-zero site-speed impact.
AI-driven compression keeps CLS < 0.05 and INP < 200ms on mobile. Same visual quality. Up to 20× smaller files.
0.02
CLS
118ms
INP
1.4s
LCP
Source
128 MB
4K · H.264
Idukki
6 MB
1080p · AV1 · same look
Same visual fidelity · CLS < 0.05 · INP < 200 ms on mobile
Onboarding
Five minutes from sign-up to live widget.
Connect a source, tag the videos, drop the embed. No CMS edits. No engineering ticket.
- 1
Connect a source
Instagram, TikTok, YouTube, Pinterest — OAuth-handshake or hashtag-only.
New source
InstagramTikTokYouTubePinterestXThreadsOAuth ok
- 2
Tag products
AI suggests tags. Confirm with one click — or override.
AI ✓Glow serum 30ml
$42
AI ✓Knit weekender bag
$220
AI ✓Wireless earbuds
$199
- 3
Drop the embed
One line, framework-agnostic. Or use our React, Vue or Liquid components.
embed.html
Live<script src="https://cdn .idukki.io/widget.js" data-gallery="hero"></script>
Shoppable video
Reels, stories, lookbooks — same runtime.
Every layout shares the 37 KB Idukki runtime. Pick the layout per surface; the AI keeps tagging while you sleep.
- Reels — vertical autoplay— Best on PDPs + mobile home
- Stories — phone-style carousel— Mobile-first; horizontal pagination
- Floating video — sticky widget— Sound-off, slides in on scroll
- Shop-within-video — pinned cart— In-frame product card + add-to-cart
+1 reply share
Trail runners
4.8 · $159
Built for the way your category actually sells.
UGC means something different to a beauty brand than it does to a power-tool retailer. Idukki ships sector-specific layouts, source mixes and benchmarks for each.
- +38% PDP add-to-cart
Fashion + apparel
Outfits, fit photos, before/after. Klaviyo flows that actually convert.
See the playbook → - 2.4× time-on-PDP
Beauty + skincare
Routine reels, ingredient stories, tutorial UGC tagged to product.
See the playbook → - 12k installs curated
Home + lifestyle
Real homes, real installs. Pinterest + Instagram aggregation.
See the playbook → - +29% returning shoppers
Food + beverage
Recipe content, unboxings, taste-tests — right on the PDP.
See the playbook → - 1.8× video watch-through
Electronics + tech
Product reviews, setup walkthroughs, YouTube long-form embedded.
See the playbook → - +41% direct bookings
Travel + experiences
Destination galleries, traveller reviews, location filters.
See the playbook → - 6× more video views
Sports + fitness
Athlete content, training transformations, gear-in-action loops.
See the playbook → - +22% trial conversions
B2B + SaaS
Customer logos, case-study video, LinkedIn + YouTube long-form.
See the playbook →
More features. Less lock-in. No surprise bills.
| Capability | Idukki | Storista | Videowise | EmbedSocial |
|---|---|---|---|---|
| Photo + video UGC | ||||
| Reviews aggregation (Google, Trustpilot, Feefo) | ||||
| Multi-platform (Shopify + Woo + BigCommerce + Wix) | ||||
| A/B testing on layouts | ||||
| Rights management workflow | ||||
| Hashtag campaigns | ||||
| Every feature + every source on every plan (no tier paywall) | ||||
| Digital signage + event walls |
Plays nicely with everything in your stack.
12 ecommerce platforms. 10 social sources. Every major review platform. Klaviyo + GA4 + Meta CAPI as first-class citizens.
Ecommerce
Shopify
WooCommerce
BigCommerce
Wix
Magento
WordPress
Squarespace
Webflow
PrestaShop
Shopware
Salesforce
Adobe Commerce
Social sources
Instagram
TikTok
YouTube
X
LinkedIn
Threads
Pinterest
WhatsApp
Facebook
Snapchat
Reviews
Google
Trustpilot
- Feefo
- Yotpo
- Loox
- Judge.me
- Okendo
- Bazaarvoice
Marketing + analytics
Klaviyo
- Omnisend
Mailchimp
GA4
Meta Pixel
HubSpot
Stripe
Don't see your tool? Idukki ships open webhooks + a typed REST API. See the directory.
Seamlessly integrate with tools you❤️
Shopify
Wix
Mailchimp
BigCommerce
Klaviyo
WooCommerce
Magento
WordPress
5.0 on Shopify. 5.0 on G2. In their words.
Every quote below is verbatim from the public Idukki listings on apps.shopify.com and g2.com — no edits, no curation.
COSSET CLOTHING
India · 9 months using the app
“We've been using Idukki – Shoppable Videos & UGC App for the past couple of months, and it's helped us finally make proper use of all our UGC and collaboration content across the website. Customers are able to see the natural flow and fit of the garments on women across different age groups, which has made the shopping experience feel far more real and relatable.”
“For fashion brands sitting on a lot of creator/UGC content, this has been a very effective way to turn that content into something far more measurable and conversion focused.”
Wear Your Opinion
India · 3 months using the app
“We've had a great experience using Idukki for integrating live UGC on our WYO website. The platform is extremely user-friendly, and the entire setup and usage process has been smooth and efficient. It has helped us seamlessly showcase real-time content from our social media, adding a layer of authenticity to our product pages.”
“Idukki is truly an all-in-one solution for brands looking to leverage UGC effectively. We would highly recommend it to any business aiming to enhance customer trust and engagement through authentic content.”
MOONFREEZE FOODS PRIVATE LIMITED
India · About 1 month using the app
“From the first interaction with Idukki, it's clear this platform is in a class of its own. It's more than just a UGC content platform on Shopify; it's a game-changer that truly revolutionizes the way businesses can leverage user-generated content.”
“All in all, Idukki is a top-tier platform that I would highly recommend for businesses looking to leverage UGC content. It's not just about what it does (which it does extremely well), but also about the team behind it, which is truly exceptional.”
TEBOGO M.
CRO Specialist · Enterprise (> 1000 emp.)
“Fast, Flexible, and Focused on ROI”
“What I like best about Idukki is how easy it is to launch experiments and personalization campaigns without needing heavy dev support. The UI is intuitive, setup is quick, and everything is geared toward helping you move fast and see results. On top of that, their team is incredibly responsive and proactive — they don't just support you, they collaborate with you to grow your CRO strategy.”
“While workarounds and custom setups are possible, having more built-in connectors would make things even smoother. That said, the Idukki team is super receptive to feedback and always improving the platform.”
The Idukki blog
Strategy, benchmarks and post-mortems.
Every guide we’ve published, imported from the original idukki.io archive — refreshed weekly, all images cached locally.
From the archive
Social Media Aggregator – 2024 Guide
Bring all your user generated content in one place and turn happy customers into brand advocates with our AI-driven platform. Turn viewers into active buyers. Idukki transforms your video content from Instagram, TikTok, and YouTube into shoppable videos.
Read post
From the archive
How to Easily Embed a TikTok Widget on Your Website?
Bring all your user generated content in one place and turn happy customers into brand advocates with our AI-driven platform. Turn viewers into active buyers. Idukki transforms your video content from Instagram, TikTok, and YouTube into shoppable videos.
Read post
From the archive
Importance of Content Moderation for User-Generated Content Campaigns
Bring all your user generated content in one place and turn happy customers into brand advocates with our AI-driven platform. Turn viewers into active buyers. Idukki transforms your video content from Instagram, TikTok, and YouTube into shoppable videos.
Read post
From the archive
The Power of User Generated Content: Transforming SMB Marketing Efforts
Bring all your user generated content in one place and turn happy customers into brand advocates with our AI-driven platform. Turn viewers into active buyers. Idukki transforms your video content from Instagram, TikTok, and YouTube into shoppable videos.
Read post
From the archive
5 Best Shopify Checkout Apps in 2024
Bring all your user generated content in one place and turn happy customers into brand advocates with our AI-driven platform. Turn viewers into active buyers. Idukki transforms your video content from Instagram, TikTok, and YouTube into shoppable videos.
Read post
From the archive
Top 12 UGC Platforms for Your Brand in 2024
Bring all your user generated content in one place and turn happy customers into brand advocates with our AI-driven platform. Turn viewers into active buyers. Idukki transforms your video content from Instagram, TikTok, and YouTube into shoppable videos.
Read post
One rate per impression. Every feature, included.
Starter
For DTC brands launching their first widgets.
- 5 widgets
- All 13 sources
- AI tagging (1k/mo)
- A/B testing
Growth
Most popular. Full UGC + reviews + rights.
- Unlimited widgets
- AI tagging (10k/mo)
- Rights workflow
- Catalogues + flipbooks
Agency
Reseller portal for managing client work.
- 10 sub-accounts
- White-label
- Custom domain
- Priority support
14-day free trial. No credit card. See full pricing.
Questions, answered straight.
How is Idukki different from Storista or Videowise?+
Storista is shoppable video on Shopify, period. Videowise is the same niche, more deeply built but billed per impression. Idukki ships photos, video, reviews, rights management, hashtag campaigns, lookbooks/flipbooks and digital signage — across Shopify, WooCommerce, BigCommerce, Wix and any HTML site — at a flat monthly rate.
How do you price?+
Flat monthly: $99 Starter, $199 Growth (most popular), $299 Agency. No per-impression fees, no per-source split billing, no surprise overages on Black Friday. 14-day free trial, no credit card required.
Will the widget hurt my Core Web Vitals?+
No. The widget is 37 KB, lazy-loads, and contributes 0.001 to CLS in our reference tests. Bazaarvoice-style SEO damage simply does not happen here. We publish lab data per release.
How fast can I migrate from my current tool?+
Most customers migrate in a day. We import your existing UGC, posts, hashtags and product catalog automatically. Send us a Loom of your current setup and we'll send you back a side-by-side migration plan.
Do you support headless / non-Shopify stacks?+
Yes. Native widgets for Shopify, WooCommerce, BigCommerce and Wix; plus a one-line embed for any HTML site or headless framework (Next.js, Remix, Astro, Hydrogen, etc.).
Who owns the rights to imported UGC?+
You do. Idukki provides a DM-based rights request flow, an approval queue and a full audit trail — the kind of compliance regulated industries need. We never publish content you have not approved.
Ready when you are
Make UGC your biggest marketing asset.
Spin up your first Idukki widget in 4 minutes. Migrate from Bazaarvoice, Yotpo, Tolstoy or Videowise in a day. Every feature on every plan.
