Idukki
Features

Everything you need to turn UGC into revenue.

Most competitors ship one or two of these. Idukki ships all of them — in one platform, at one flat price.

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Idukki platform overview

UGC galleries

Grid, carousel, masonry, story, social wall, mini-frame, lookbook, before/after slider — 15+ layouts, fully customisable.

Shoppable video

Inline product tagging on any video. Add-to-cart without leaving the player. Sound-on autoplay with lazy loading.

AI product tagging

Two-pass Claude vision model auto-tags products on every post. Batch process thousands at once. >80% confidence auto-accept.

A/B testing

Split-test any two layouts. Welch’s z-test for statistical significance. Auto-declare winners. Revenue per variant, projected monthly delta.

Reviews aggregation

Google, Trustpilot, Feefo, Yotpo, Loox, Judge.me, Okendo, Stamped — displayed as standalone UGC, not just inside videos.

Rights management

DM-based rights requests, approval workflow, full audit trail. Manual approval and registration-based flows.

Hashtag campaigns

One keyword listens across all 13 platforms. Auto-import qualifying posts. Moderation queue + AI profanity filtering.

Digital signage + event walls

Run social walls on retail screens, conference displays, stadium boards. Refreshes live.

Catalogues + lookbooks

Upload a PDF or compose from UGC posts. Add product hotspots per page. Publish as flipbook with click analytics.

Performance

37 KB widget. CLS 0.001, INP under 200ms, zero CWV impact. Bazaarvoice-style SEO damage simply doesn’t happen here.

Revenue attribution

Per-widget, per-variant, per-influencer revenue. UTM auto-stitching. GA4 + Meta Pixel forwarding as first-class events.

White-label + agency

Reseller portal with up to 10 sub-accounts, custom domain, white-label widget branding for client work.

In production

Real surfaces, real customer data.

The look + feel of the real shoppable surfaces brands ship with Idukki. Every layout is reproducible inside a free Idukki account in under 10 minutes.

Layouts you can ship

Six layouts, one runtime. Pick what fits the surface.

Every layout is reproducible inside a free Idukki account in under 10 minutes — and every tile is shoppable. Click a pin to feel the add-to-bag flow.

Layout showcase · click any pin

Six ways the same content can ship.

The default. 3 / 4 / 6 columns, AI-tagged products on every tile.

120 6
167 9
214 12
261 15
308 18
355 21
402 24
449 27
496 30
+22%
avg PDP CR

Across 1,400 stores running Idukki shoppable galleries on PDP.

−1.4s
mobile LCP

Switching from a heavy multi-script incumbent to the 37 KB widget runtime.

70-90%
budget savings

Switching from Bazaarvoice / Yotpo / Tolstoy / Videowise contracts.

4 min
time-to-first-widget

Plug a handle, hit Generate, paste the embed. No CSV upload.

12M+
pieces of UGC

Hosted, AI-tagged, rights-cleared on Idukki today.

99.95%
API + widget SLA

Multi-region edge runtime. SOC 2 Type II audited annually.

The dashboard your team checks 15× a day

Every click, watch, add-to-cart and order — attributed back to a post.

A first-class conversion funnel (not buried in a third-party tool), daily ATC trend, per-platform breakdown, video-content conversion. Pixel events sync to Klaviyo, GA4, Shopify and your CDP — no glue code, no SQL.

  • Conversion funnel · widget impression → purchase, drop-off at every step
  • Per-platform attribution · Instagram, TikTok, YouTube, Reviews, Manual
  • Video-content conversion · ATC + revenue per CAROUSEL_ALBUM / REEL / IMAGE
  • Export to CSV / PDF · feed the weekly exec digest in one click
iidukki · engagement

Engagement

Every user interaction event — click, watch, add to cart

Today7 Days30 DaysAll Time

Visitors

284.1K

Clicks

7.9K

Click rate · 2.78%

Add to cart

154

ATC rate · 1.95%

Orders

248

Conv · 161.04%

Revenue

₹843.4K

Overall · 0.09%

Conversion funnel

Visitors
284,100
Clicks
7,900
PDP
85
Add to cart
154
Orders
248

Click → ATC

1.95%

Overall conv

0.09%

Daily add-to-cart · 30 days

D1D15D30

Conversion by platform

PlatformAdd to cartCheckoutRevenue
Instagram15312₹620.4K
TikTok382₹104.2K
YouTube211₹38.6K
Reviews141₹52.1K
Manual222₹28.1K
How it works

From submission to revenue, in one platform.

Six steps. One contract. One simple per-impression rate covering every feature.

  1. 01
    sync
    Step 01

    Aggregate

    Plug your handles, hashtags, review sources and creator accounts. Idukki pulls every public post — once, or live.

    • 13 channels
    • IG · TikTok · YT
    • X · LinkedIn
    • Reviews · DAM · QR
  2. 02
    @maya.k · post 4127
    @anon · flagged · toxicity
    @iris.skin · in review
    Step 02

    Moderate + curate

    AI-assisted moderation surfaces brand-unsafe + duplicate content. Approve in bulk or one-by-one. Audit trail on every decision.

    • Toxicity model
    • Brand-safety score
    • Bulk approve
  3. 03
    92%
    1Linen Crew
    2Hi-rise Denim
    3Chunky Loafer
    Step 03

    Tag products

    Two-pass Claude vision model auto-tags products on every photo + video frame. Confidence > 80% auto-accepts; below, queue for review.

    • SKU mapping
    • Hotspot timing
    • Rights flow
  4. 04
    CLS 0.001
    Step 04

    Embed + experiment

    37 KB widget runtime, 14 layouts, drop-in on Shopify / Woo / BigCommerce / Wix or any HTML. Built-in A/B + sequential MAB.

    • CLS 0.001
    • INP < 200ms
    • Auto-promote winners
  5. 05
    id
    Can we feature this on idukki.com?
    YES — go for it ✨
    m
    Audit · PDF
    Step 05

    Clear rights

    DM-based rights requests with explicit consent capture. Every public post has a verified rights record + audit trail.

    • GDPR + CCPA
    • Auto-DM templates
    • Audit trail
  6. 06
    Revenue · 7d +24%

    $28,940

    Step 06

    Attribute revenue

    Per-widget, per-variant, per-creator revenue. GA4 + Meta CAPI + Klaviyo blocks. Defensible numbers in your weekly report.

    • Revenue ledger
    • UTM stitching
    • Pay on orders
Try the full flow free See it in production
All features

12 features. Pick a thread to pull.

Each feature is built into the same platform. No bundles, no per-feature upcharges — pick the ones that matter for the surface you’re shipping.

Capture

Pull UGC in from every channel, clear the rights, capture the lead.

4 features

Tag + organise

AI tags every asset, the DAM gives you one place to find them.

2 features

Moderate

Score every piece for brand-safety; queue what needs a human.

1 feature

Embed

Layouts that ship to PDP, lookbook, email — one runtime.

2 features

Optimise

A/B test, autonomous loops, compound the wins.

2 features

Analyse

Per-widget, per-variant, per-creator revenue. CFO-defensible.

2 features

Create

Generate, localise, license the content you wish your creators had shipped.

1 feature

Agency

Multi-brand workspace, white-label runtime, templated reporting.

1 feature
4-min setup1,400+ brands37 KB runtime5.0 G2

Stop renting six tools. Ship one.

Spin up your first widget in 4 minutes. Migrate from Bazaarvoice, EmbedSocial, Tolstoy or Videowise in a day. Your CFO will love us. Your CRO already does.

Start 14-day free trialBook a 30-min demo
  • No credit card
  • Cancel anytime
  • SOC 2 + GDPR

Where Idukki ships

Same data model. Every surface a shopper meets.