Enterprise UGC intelligence at a price your CFO won’t reject.
Idukki was founded to solve a stupid problem in commerce software: customer photos, videos and reviews are the highest-converting content a brand owns, yet the tools to use them at scale charge $50,000 a year, lock you into Shopify, or bury the real cost under a four-tier source matrix you can’t forecast. We charge one simple rate per impression — every feature, every source, every plan.
What we believe
- Breadth beats specialisation. Photos, video, reviews, rights, social walls and digital signage in one platform — not five point solutions stitched together.
- Pricing should be predictable. Flat monthly rates. No per-view fees. No per-source split billing. No nasty Black Friday overages.
- Performance is a feature. CLS, INP and TTFB are not afterthoughts. Our widget is the fastest in its category, full stop.
- Data is yours. Full revenue attribution per widget, per variant, per influencer — exported to GA4 and Meta Pixel as a first-class citizen.
Where we’re going
Live shopping, creator-curated digital catalogues with PDF→flipbook conversion, agency reseller portal, AI-generated UGC for low-asset SKUs. The product roadmap is public on request — just ask.
Why we built Idukki — in their own words.
A short founders’ sit-down on the bet behind Idukki, what the team is shipping next, and how to come along for the ride.
New episode every quarter
Add NEXT_PUBLIC_FOUNDER_VIDEO_URL to your Vercel env to enable playbackStop renting six tools. Ship one.
Spin up your first widget in 4 minutes. Migrate from Bazaarvoice, EmbedSocial, Tolstoy or Videowise in a day. Your CFO will love us. Your CRO already does.
- No credit card
- Cancel anytime
- SOC 2 + GDPR
