Promotions that turn into permanent content.

Templates

Six campaign mechanics. Pick one — launch this week.

• Most popular

  UGC competition

  Customers post with #yourhashtag for a prize. Idukki collects every entry, runs the moderation queue and picks the winner.

  • Multi-platform hashtag ingestion
  • Public voting + jury option
  • Automatic terms + age-gate
  • Random or jury winner selection

  Run for 1–12 weeks

• Vote-to-win

  Public votes decide the winner. Drives massive engagement loops as entrants share their submission for votes.

  • One-vote-per-day caps
  • Bot + duplicate detection
  • Real-time leaderboard widget
  • Embeddable on PDPs + email

  2–6 week windows

• Sweepstakes / giveaway

  Email + handle entry, no UGC required. Lowest-friction format for list growth. Random winner draw.

  • Klaviyo / HubSpot integration
  • Multi-entry actions (follow, refer)
  • GDPR-compliant terms
  • Notarised random draw audit

  1–4 weeks

• QR code campaign

  Static QR codes on packaging, receipts and signage. Each scan opens the upload portal with the right campaign pre-filled.

  • Single QR, multi-campaign routing
  • Geofenced experiences
  • Receipt-based entry
  • Lead capture per scan

  Always-on

• Hashtag campaign

  No prize, no entry mechanic — just rally your customers around a hashtag and surface every post on your site + signage.

  • Live wall + carousel widgets
  • Auto-rights request DMs
  • Brand-safety filters
  • Post-campaign content library

  4–12 weeks

• Referral drop

  Existing customers refer friends in exchange for early-access drops + perks. Tracks referrer → buyer in Klaviyo + Shopify.

  • Unique referral codes
  • Tiered reward unlocks
  • Klaviyo flow templates
  • Anti-fraud heuristics

  Pre-launch windows

Collection engines

Three engines that pull fresh UGC on autopilot.

QR codes for the physical world, AMP-for-email forms inside the inbox, and competitions that turn your audience into entrants — each running independently, all feeding the same library.

• 63%

  Scan-to-upload

  when the QR sits on the unboxing card.

• 2.4×

  In-email submission

  vs. click-to-site landing pages.

• 12×

  Competition UGC

  vs. organic hashtag mentions in the same window.

Compose all three. A retail launch can run the QR booth + a post-purchase email request + a hashtag competition in parallel — all rolled up into the same dashboard. See photo booth, lead generation, and integrations.

UGC × Email

Drop user-generated proof into every transactional email.

Abandoned cart, browse abandonment, post-purchase, win-back — Idukki injects matched UGC into your existing Klaviyo, Listrak, Bloomreach or Postmark templates. Real customers. Real moments. Higher conversion than any stock-photo template.

Works with Klaviyo, Listrak, Bloomreach Engagement, Postmark, Customer.io, Iterable, Braze, and any ESP that accepts dynamic image blocks or AMP-for-Email. See the integrations directory or pair with a hashtag-driven contest for the full list.

Capabilities

Compliance + CRM + content — out of the box.

• Compliance built-in

  Auto-generated, region-aware T&Cs (US, EU, UK, CA). Age-gates, NSFW filter, audit log of every moderation action.

• Regional rules

  Lottery laws vary by state and country. Idukki flags risky configurations and suggests compliant alternatives.

• CRM hand-off

  Every entry, vote and winner pushes to Klaviyo, HubSpot, Salesforce or your CDP — names + emails + consent state.

• Built-in promotion

  Landing page, entry widget, email template, paid-ad creative — Idukki ships the whole campaign kit.

• AI-assisted moderation

  Off-brand, low-quality and ineligible entries flagged in real-time. Human review only where it matters.

• Scheduled drops

  Stagger winner announcements, daily prize reveals or chapter releases over a campaign window.

Timeline

From idea to live in 48 hours.

1. Day 0

   Pick a template

   Choose UGC competition, sweepstakes, vote, hashtag, QR or referral. Each ships with widgets, T&Cs and an email kit.

   1
2. Day 1

   Customise + brand

   Drop your logo, copy and colour. Set the entry mechanic and prize. Connect your Klaviyo + Shopify.

   2
3. Day 2

   Launch

   Embed the entry widget on your site. Schedule the email + paid creative. Post the QR on signage if you use it.

   3
4. Day N

   Pick winners

   Random draw, jury vote or public vote. Idukki produces a notarised winner-selection report on request.

   4
5. Day N+1

   Reuse the content

   Every approved entry lands in your permanent gallery — for PDPs, email, paid ads and post-campaign content.

   5