Pricing

Free to start. Impression-based as you grow.

Every plan ships UGC widgets, AI moderation, hotspot tagging, every social source, every premium widget layout and every standard integration. You only choose the impression band + how much white-glove support you want on top.

Annual billing saves 20% on every paid plan

Free forever

Startup

Launch with image-only UGC widgets, AI moderation and every standard integration. Idukki logo stays on widgets.

$0/ mo

Free forever

Up to 5,000 / mo
1 store
Image widgets, AI moderation, every integration

Start free

Plan A

Starter

Full shoppable video, rights management, white-labelled widgets, hands-on onboarding and a success manager.

$45/ mo

$432 billed annually

Up to 10,000 / mo
1 store
All Free features + shoppable video, white-label, success manager
Reports weekly · Performance review every 2 months

Start 14-day trial

Growth

For scaling DTC teams running multiple stores or markets. Daily reporting, every premium widget layout, full AI stack.

$75/ mo

$720 billed annually

Up to 20,000 / mo
2 stores
All Free features + shoppable video, white-label, success manager
Reports daily · Performance review every 2 months

Start 14-day trial

Plan C

Professional

For brand portfolios, agencies + multi-region operators. Includes performance review cadence and priority support.

$200/ mo

$1,920 billed annually

Up to 50,000 / mo
5 stores
All Free features + shoppable video, white-label, success manager
Reports daily · Performance review every 2 months

Start 14-day trial

Plan D

Enterprise

Custom impression bands, custom contract terms, SLA, dedicated infra. Sold direct.

Above 50,000 / mo
10+ stores
Real-time event sync (every 5 min)
Custom contract + SLA

Custom

Talk to sales

14-day free trial on every paid plan · cancel anytime · every feature on every plan from Starter up.

Compare plans

Every feature, every plan, side by side.

What changes between plans is the impression band + reporting cadence + the level of human support. Every feature is on every paid plan from day one — no enterprise-only feature gates.

Feature	Startup$0 / mo	Starter$45 / mo	Growth$75 / mo	Professional$200 / mo	EnterpriseCustom
Media infrastructure
Globally hosted media (fast CDN)	Images only
Number of stores	1	1	2	5	10+
Import from IG, TikTok, YouTube
Import by URL + upload	Images only
Label management
Collection organisation
Product tagging on image / video
SEO metadata
Bulk add / remove actions
At-scale embed
All premium widget layouts
Auto-publish on PDPs at scale
Publish on unlimited website pages
Video + commerce interactions
Shoppable videos
“Add to cart” action
“Direct checkout” action
Custom “Buy” action
Dynamic currency
Real-time inventory
In-video custom CTA / URL button
Custom thumbnails for videos
Multiple product tagging
Pin + hide post
Rights management
Dedicated UGC collection page (QR + link)
Analytics on every post
Custom post upload
Branding + customisation
Remove Idukki logo
Custom CSS on widgets
Custom branded video player
AI features
Video / image optimisation
Personalised widget content
Super Search
Fully customisable CMS
Hotspot tagging
UGC + moderation
New post auto-sync	every 24 hrs	every 24 hrs	every 24 hrs	every 24 hrs	every 5 min (events)
Rights requests
Sentiment analysis
Profanity filter (brand safety)
Shoppable Instagram feed
Shoppable YouTube feed
Shoppable TikTok feed
On-site widget upload (collect more UGC)
Inspiration widget layout
Off-site + integrations
UGC collection via QR code
UGC collection via email
Shopify, Magento, WooCommerce
Custom REST API + webhooks
Analytics + reporting
Detailed analytics dashboard
Reports via email	Monthly	Weekly	Daily	Daily	Daily
Customer support
24-hour chat support
Email support
VIP support via Slack
Personalised onboarding
Hands-on integration
Dedicated success manager
Performance review cadence	every 6 months	every 2 months	every 2 months	every 2 months	every 2 months

14-day free trial on every paid plan · annual billing 20% off · no per-source fees, no per-export fees.

In their own words

Verbatim reviews from Shopify + G2.

Every quote on this page is copied from the public review surface — click the source line to read the original.

5.0 / 5
Average rating
4 verbatim reviews
3
Shopify App Store
apps.shopify.com
1
G2 review
g2.com
< 1 day
Time to migrate
from Yotpo / Okendo

Shopify App Store

“We've been using Idukki – Shoppable Videos & UGC App for the past couple of months, and it's helped us finally make proper use of all our UGC and collaboration content across the website. Customers are able to see the natural flow and fit of the garments on women across different age groups, which has made the shopping experience feel far more real and relatable.”

“For fashion brands sitting on a lot of creator/UGC content, this has been a very effective way to turn that content into something far more measurable and conversion focused.”

COSSET CLOTHING

COSSET CLOTHING · India · 9 months using the app

Shopify App Store
“We've had a great experience using Idukki for integrating live UGC on our WYO website. The platform is extremely user-friendly, and the entire setup and usage process has been smooth and efficient. It has helped us seamlessly showcase real-time content from our social media, adding a layer of authenticity to our product pages.”
WY
Wear Your Opinion
Wear Your Opinion · India
Shopify App Store
“From the first interaction with Idukki, it's clear this platform is in a class of its own. It's more than just a UGC content platform on Shopify; it's a game-changer that truly revolutionizes the way businesses can leverage user-generated content.”
MF
MOONFREEZE FOODS PRIVATE LIMITED
MOONFREEZE FOODS PRIVATE LIMITED · India
G2G2 verified
“Fast, Flexible, and Focused on ROI”
“What I like best about Idukki is how easy it is to launch experiments and personalization campaigns without needing heavy dev support. The UI is intuitive, setup is quick, and everything is geared toward helping you move fast and see results. On top of that, their team is incredibly responsive and proactive — they don't just support you, they collaborate with you to grow your CRO strategy.”
TM
TEBOGO M.
CRO Specialist · Enterprise (> 1000 emp.)

Shopify App Store · 5.0 ★G2 · 5.0 ★SOC 2 Type IIGDPR-readyRead all reviews

FAQ

Questions, answered straight.

How is Idukki different from Storista or Videowise?+

Storista is shoppable video on Shopify, period. Videowise is the same niche, more deeply built but billed per impression. Idukki ships photos, video, reviews, rights management, hashtag campaigns, lookbooks/flipbooks and digital signage — across Shopify, WooCommerce, BigCommerce, Wix and any HTML site — at a flat monthly rate.

How do you price?+

Flat monthly: $99 Starter, $199 Growth (most popular), $299 Agency. No per-impression fees, no per-source split billing, no surprise overages on Black Friday. 14-day free trial, no credit card required.

Will the widget hurt my Core Web Vitals?+

No. The widget is 37 KB, lazy-loads, and contributes 0.001 to CLS in our reference tests. Bazaarvoice-style SEO damage simply does not happen here. We publish lab data per release.

How fast can I migrate from my current tool?+

Most customers migrate in a day. We import your existing UGC, posts, hashtags and product catalog automatically. Send us a Loom of your current setup and we'll send you back a side-by-side migration plan.

Do you support headless / non-Shopify stacks?+

Yes. Native widgets for Shopify, WooCommerce, BigCommerce and Wix; plus a one-line embed for any HTML site or headless framework (Next.js, Remix, Astro, Hydrogen, etc.).

Who owns the rights to imported UGC?+

You do. Idukki provides a DM-based rights request flow, an approval queue and a full audit trail — the kind of compliance regulated industries need. We never publish content you have not approved.

4-min setup1,400+ brands37 KB runtime5.0 G2

Pricing questions?