Idukki
Furniture

Elevate Your Furniture Brand with Authentic Visual Content!

Bring all your user generated content in one place and turn happy customers into brand advocates with our AI-driven platform. Turn viewers into active buyers. Idukki transforms your video content from Instagram, TikTok, and YouTube into shoppable videos.

+27% PDP dwell time when customer-room UGC replaces a studio shot.

Trusted in furniture
  • Leroy Merlin
  • Sterling Holidays
  • Khojcrafts
  • Cosset Clothing
  • SKNZ
  • Wear Your Opinion
  • Moonfreeze
Live · 37 KB
9:41
1
idukki UGC · shoppable

@kim_sofa

“Best linen I've owned”

4.2k 187
Added to cart
Lounge chair — Walnut

Lounge chair — Walnut

$1,290 · Free shipping

Add to cart Added

Live preview

Furniture — shoppable wall

Hover any tile to see the product drawer.

Live · 37 KB runtime
  • Live
    @kim_sofa 386 28
  • Built to last · oak coffee table
    @rui_table 294 22
  • Reading chair of dreams
    @ana_chair 521 38
  • Sleep changed
    @maya_bedframe 222 14
  • Hallway hero — brass pendant
    @nora_brass 312 20
  • Family-of-six approved
    @sam_dining 412 31

Click any pin to open the product card · Plug your handle, paste the embed.

Featured customer · Furniture + DIY

Leroy Merlin

How Leroy Merlin added $700K into carts using Idukki UGC widgets.

Real customer rooms outperformed studio photography on every product line we measured.Leroy Merlin — Digital team
Read the case study
  • $700K

    Added to cart

  • 100.8M

    UGC impressions

  • 5,200+

    UGC assets

Furniture · how it plays out

Furniture is bought once and lived with for years.

Real customer rooms answer the questions a studio shot cannot — does it fit, does it sit, does the upholstery survive a Saturday night.

  1. 1

    Collect

    Plug your handles, hashtags + creator accounts. Idukki pulls every public post — once or live.

  2. 2

    Tag products

    Claude vision auto-tags products with timestamps + hotspots. Confidence > 80% auto-accepts; below, queue for review.

  3. 3

    Shop in-context

    Inline add-to-cart on every customer post. Verified-purchase badge prominent. Reviews surfaced as media, not text.

@livingroom_diaries
comfychair @stylish_comfy sofagoals
2-seater modular sofa

2-seater modular sofa

£1,490

4.8

1,480 verified reviews

What we ship for furniture

  • Scale-in-context photos: how the piece looks in real rooms
  • Multi-angle UGC for upholstery and finish quality
  • Trustpilot + Google reviews on delivery + assembly
  • YouTube long-form unboxings with chapter tagging

Where to put it on your store

Each surface gets its own UGC job. Wireframe peek per tile so you can see the shape of the widget on that page.

How it works

Four steps from social post to furniture sale.

The same loop runs on every Idukki workspace — collected, tagged, embedded and measured automatically.

  1. Collect01

    Curate a runway of authentic furniture content for your brand

    Gather a diverse collection of user-generated content from social media, creating real-world inspiration for your furniture shoppers.

    • Aggregate photos, videos and reviews from Instagram, TikTok, YouTube and more
    • Use AI-powered discovery to filter and find desired content easily
    • Fetch content from multiple sources like hashtags (#), tags (@) and creator handles
    kim.sofa
    rui.tabl new
    ana.chai
    maya.bed
    #livingreveal
    @walnut.studio
    AI discover
    12 new
  2. Tag02

    Transform furniture UGC into shoppable content on your website

    Turn inspiring visuals into instant shopping opportunities by tagging products directly, creating a seamless path to purchase.

    • Easily tag multiple products in a single image or video
    • Use hotspots to create shoppable lookbooks from UGC
    • 3× your conversions by allowing direct checkout from UGC widgets
    123 AI tagged · 92%
    1

    Walnut Lounge Chair

    $1,290

    2

    Oak Coffee Table

    $890

    3

    Brass Pendant

    $340

  3. Embed03

    Display anywhere with 15+ layouts

    Drop your furniture UGC on PDP, PLP, homepage, lookbook, signage or email — one runtime, one config schema.

    • Choose from grid, masonry, carousel, social wall, lookbook and more
    • Mobile-optimised widgets that pass Core Web Vitals (CLS < 0.05)
    • Drag-and-drop on Shopify, WooCommerce, BigCommerce and Wix
    9:41•••
    PDP UGC
    your-store.com
    4.9
    15 layoutsCLS 0.001
  4. Analyse04

    Discover which UGC drives sales and clicks

    Understand what drives engagement and revenue, and optimise your campaigns accordingly with per-post + per-creator + per-channel attribution.

    • Track UGC performance through clicks, purchases and engagement
    • Monitor content impact across product categories and promotions
    • Identify top advocates and surface their stories at the top of the feed
    Revenue per post · 7d
    +24%
    MTWTFSS
    Attributed revenue
    $58,480
    +24% wk-over-wk
    Top advocates
    • @kim.sofa$11.2k
    • @rui.table$6.8k
    • @ana.chair$3.4k
    Open dashboard

Seamlessly integrate with tools you❤️

  • Shopify
  • Wix
  • Mailchimp
  • BigCommerce
  • Klaviyo
  • WooCommerce
  • Magento
  • WordPress

Proof from furniture

Read the whole story — every study has the receipts.

All case studies
Try it on your store

Spin up a furniture sample workspace in 30 seconds.

We preload sample data shaped like a furniture brand — layouts, sources, rights flow — so you can demo internally before the kickoff call.

  • Day-1 sample dashboard with live IG / TikTok / Reviews
  • Migration plan from your current vendor
  • Forecastable quote — banded by impressions, every feature included

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From idukki.io

Real furniture brands shipping with Idukki today.

Live visuals from our furniture customer base — collect, tag, embed and analyse, all in the same workspace.

View original on idukki.io

More categories

4-min setup1,400+ brands37 KB runtime5.0 G2

Built for your category

See category-specific layouts on a sample workspace.

We’ll preload sample data shaped like your vertical — fashion grids, beauty routines, hospitality stays — so you can demo internally with realistic content.

  • No credit card
  • Cancel anytime
  • SOC 2 + GDPR

Where Idukki ships

Same data model. Every surface a shopper meets.