Sporting goods

Engage visitors with Authentic Experiences shared by your community

Bring all your user generated content in one place and turn happy customers into brand advocates with our AI-driven platform. Turn viewers into active buyers. Idukki transforms your video content from Instagram, TikTok, and YouTube into shoppable videos.

Start 14-day trial Get a category benchmark

+33% conversion on training-program pages with athlete UGC (n=9 brands).

Trusted in sporting goods + fitness

Leroy Merlin
Sterling Holidays
Khojcrafts
Cosset Clothing
SKNZ
Wear Your Opinion
Moonfreeze

Live · 37 KB

9:41

idukki UGC · shoppable

@avi_trail

“Best linen I've owned”

4.2k 187

Added to cart

Trail runner — Mid

$165 · Free shipping

Add to cart Added

Live preview

Sporting goods + fitness — shoppable wall

Hover any tile to see the product drawer.

Live · 37 KB runtime

Live
@avi_trail 612 45
@mia_yoga 388 32
@reza_marathon 514 28
@cycle_pro 222 14
@strength_bands 401 25
@crag_day 178 11

Click any pin to open the product card · Plug your handle, paste the embed.

Build this on your store free Open the playground

What we ship for sporting goods + fitness

Athlete content + training transformations
Gear-in-action loops on the PDP
Affiliate creator attribution with revenue share tracking
Race + event walls during sponsorships

Where to put it on your store

Each surface gets its own UGC job. Wireframe peek per tile so you can see the shape of the widget on that page.

PDP
PDP
Real athlete using the kit in race conditions.
brand.com
4.9
PDP
Add to bag
Idukki widget
On-body UGC
Homepage
Training program
UGC from program graduates as social proof.
brand.com
Shop the drop
Idukki widget
#hashtag wall
Homepage
Event coverage
Live hashtag wall during sponsored races.
brand.com
Shop the drop
Idukki widget
#hashtag wall

How it works

Four steps from social post to sporting goods + fitness sale.

The same loop runs on every Idukki workspace — collected, tagged, embedded and measured automatically.

Collect01
Curate a runway of authentic sporting goods + fitness content for your brand
Gather a diverse collection of user-generated content from social media, creating real-world inspiration for your sporting goods + fitness shoppers.
- Aggregate photos, videos and reviews from Instagram, TikTok, YouTube and more
- Use AI-powered discovery to filter and find desired content easily
- Fetch content from multiple sources like hashtags (#), tags (@) and creator handles
avi.trai
mia.yoga new
reza.mar
cycle.pr
#runclub
@strava.tagged
AI discover
12 new
Tag02
Transform sporting goods + fitness UGC into shoppable content on your website
Turn inspiring visuals into instant shopping opportunities by tagging products directly, creating a seamless path to purchase.
- Easily tag multiple products in a single image or video
- Use hotspots to create shoppable lookbooks from UGC
- 3× your conversions by allowing direct checkout from UGC widgets
123 AI tagged · 92%
1
Trail Runner
$189
2
Cork Yoga Mat
$98
3
Hydration Vest
$148
Embed03
Display anywhere with 15+ layouts
Drop your sporting goods + fitness UGC on PDP, PLP, homepage, lookbook, signage or email — one runtime, one config schema.
- Choose from grid, masonry, carousel, social wall, lookbook and more
- Mobile-optimised widgets that pass Core Web Vitals (CLS < 0.05)
- Drag-and-drop on Shopify, WooCommerce, BigCommerce and Wix
9:41•••
PDP UGC
your-store.com
4.9
15 layoutsCLS 0.001
Analyse04
Discover which UGC drives sales and clicks
Understand what drives engagement and revenue, and optimise your campaigns accordingly with per-post + per-creator + per-channel attribution.
- Track UGC performance through clicks, purchases and engagement
- Monitor content impact across product categories and promotions
- Identify top advocates and surface their stories at the top of the feed
Revenue per post · 7d
+24%
MTWTFSS
Attributed revenue
$26,840
+24% wk-over-wk
Top advocates
@avi.trail$7.6k
@reza.marathon$4.2k
@mia.yoga$2.8k
Open dashboard

Seamlessly integrate with tools you❤️

Shopify
Wix
Mailchimp
BigCommerce
Klaviyo
WooCommerce
Magento
WordPress

Proof from sporting goods + fitness

Read the whole story — every study has the receipts.

All case studies

Sporting goodsRoam Outdoors
2.3k videos · 41% submission rate
QR → UGC packaging insert collected 2,300 customer videos in 60 days
Read case

Try it on your store

Spin up a sporting goods + fitness sample workspace in 30 seconds.

We preload sample data shaped like a sporting goods + fitness brand — layouts, sources, rights flow — so you can demo internally before the kickoff call.

Day-1 sample dashboard with live IG / TikTok / Reviews
Migration plan from your current vendor
Forecastable quote — banded by impressions, every feature included

Start free trial Open the live demo

From idukki.io

Real sporting goods + fitness brands shipping with Idukki today.

Live visuals from our sporting goods + fitness customer base — collect, tag, embed and analyse, all in the same workspace.

View original on idukki.io

More categories

4-min setup1,400+ brands37 KB runtime5.0 G2

Built for your category

See category-specific layouts on a sample workspace.

We’ll preload sample data shaped like your vertical — fashion grids, beauty routines, hospitality stays — so you can demo internally with realistic content.

Open a sample workspace Talk to a specialist