Grow your Brand with inspiring visual reviews from customers!
Bring all your user generated content in one place and turn happy customers into brand advocates with our AI-driven platform. Turn viewers into active buyers. Idukki transforms your video content from Instagram, TikTok, and YouTube into shoppable videos.
+34% average order value when UGC replaces studio imagery on PDPs (n=46 brands).
- Leroy Merlin
- Sterling Holidays
- Khojcrafts
- Cosset Clothing
- SKNZ
- Wear Your Opinion
- Moonfreeze
@maya_in_london
“Best linen I've owned”
Linen overshirt — Sage
£89 · Free shipping
Live preview
Fashion + apparel — shoppable wall
Hover any tile to see the product drawer.
- Live@maya_in_london 412 28
- @ava_nyc 298 19
- @priya_styles 540 64
- @dani_fits 188 12
- @zoe_berlin 327 22
- @sam_capsule 244 18
Click any pin to open the product card · Plug your handle, paste the embed.
Accelerate your success with UGC
- 5×Conversion rate
- 50%Higher time spent on site
- 80%Less manual content review
- ZeroSite-speed impact
Break content monotony with highly engaging visual UGC.
UGC is the word-of-mouth marketing you need.
- COLLECT
Curate a runway of authentic content for your brand
Gather a diverse collection of user-generated content from social media, creating real-world inspiration for your shoppers.
- Aggregate photos, videos and reviews from Instagram, TikTok, YouTube and more
- Use AI-powered discovery to filter and find desired content easily
- Fetch content from multiple sources like hashtags (#), tags (@) and creator handles
Sources · live
- IG@maya · #ootd
- TT@dani · fitcheck
- YT@jay · review
- TP★ 5.0 · Trustpilot
- TAG
Transform UGC into shoppable content on your website
Turn inspiring visuals into instant shopping opportunities by tagging products directly, creating a seamless path to purchase.
- Easily tag multiple products in a single image or video
- Use hotspots to create shoppable lookbooks from UGC
- 3× your conversions by allowing direct checkout from UGC widgets
Auto-tag · 92%
Linen overshirt · £89 - EMBED
Display customer lookbooks in seconds
Elevate the on-site experience with a curated collection of UGC, embedded with one line of code.
- Choose from grid, carousel, pop-up, masonry and lookbook layouts
- Keep product information updated with automatic catalog sync
- Maintain site speed with our optimised, lazy-loaded embed runtime
One line · CWV-safe
<script src=
"//cdn.idukki.io/
widget.js" />37 KB · LCP −0.2s
- ANALYZE
Uncover trends that drive sales
Gain deep insights into how UGC influences your brand’s performance. Use data-driven strategies to optimise campaigns and drive revenue growth.
- Measure clicks, add-to-carts, checkouts to scale and repeat
- Track content performance across categories, products and trends
- Identify your most influential brand advocates and top-performing posts
PDP CR · this month
CTR ↑+22%ATC ↑
Why choose Idukki?
- Intelligent profanity filter
- Automated rights management
- SEO-friendly widgets
- 24×7 support
- No-code integration
- Mobile-responsive widgets
What we ship for fashion + apparel
- Outfit photos, fit-checks, before/after slider for try-on hauls
- Hashtag campaigns across Instagram + TikTok for new drops
- AI product tagging on every photo — hotspot to PDP
- Klaviyo flows with dynamic UGC blocks per segment
Where to put it on your store
Each surface gets its own UGC job. Wireframe peek per tile so you can see the shape of the widget on that page.
Homepage
Home page
Create first impressions that last. Social wall + featured outfits in the hero — enhance engagement and build trust with visual reviews.
brand.comShop the dropIdukki widget#hashtag wall
PDP
PDP
Replace studio imagery on the size guide with fit-check UGC — +24% AOV in our reference cohort.
brand.com4.9PDP
Add to bagIdukki widgetOn-body UGC
Lookbook
Lookbook
Compose a seasonal lookbook from your top 30 customer outfits. Hotspot every product.
brand.comIdukki widgetLookbook · pg 04 / 16
Email + SMS
Email + SMS
Klaviyo blocks pull the latest UGC by category, refreshed per send.
brand.comFrom: hello@brand.com09:41Idukki widgetDynamic UGC block
Shop drop 03
Four steps from social post to fashion + apparel sale.
The same loop runs on every Idukki workspace — collected, tagged, embedded and measured automatically.
- Collect01
Curate a runway of authentic fashion + apparel content for your brand
Gather a diverse collection of user-generated content from social media, creating real-world inspiration for your fashion + apparel shoppers.
- Aggregate photos, videos and reviews from Instagram, TikTok, YouTube and more
- Use AI-powered discovery to filter and find desired content easily
- Fetch content from multiple sources like hashtags (#), tags (@) and creator handles
maya.sty
ren.fits new
theo.tai
#ootd@styled.byAI discover12 new - Tag02
Transform fashion + apparel UGC into shoppable content on your website
Turn inspiring visuals into instant shopping opportunities by tagging products directly, creating a seamless path to purchase.
- Easily tag multiple products in a single image or video
- Use hotspots to create shoppable lookbooks from UGC
- 3× your conversions by allowing direct checkout from UGC widgets
123 AI tagged · 92%
1Rib-Knit Crew
$78
2Selvedge Denim
$168
3Chunky Loafer
$240
- Embed03
Display anywhere with 15+ layouts
Drop your fashion + apparel UGC on PDP, PLP, homepage, lookbook, signage or email — one runtime, one config schema.
- Choose from grid, masonry, carousel, social wall, lookbook and more
- Mobile-optimised widgets that pass Core Web Vitals (CLS < 0.05)
- Drag-and-drop on Shopify, WooCommerce, BigCommerce and Wix
9:41•••PDP UGCyour-store.com4.9
15 layoutsCLS 0.001 - Analyse04
Discover which UGC drives sales and clicks
Understand what drives engagement and revenue, and optimise your campaigns accordingly with per-post + per-creator + per-channel attribution.
- Track UGC performance through clicks, purchases and engagement
- Monitor content impact across product categories and promotions
- Identify top advocates and surface their stories at the top of the feed
Revenue per post · 7d+24%MTWTFSSAttributed revenue$28,940+24% wk-over-wkTop advocates- @maya.styles$8.2k
- @ren.fits$5.4k
- @ola.wears$3.1k
Open dashboard
Seamlessly integrate with tools you❤️
Shopify
Wix
Mailchimp
BigCommerce
Klaviyo
WooCommerce
Magento
WordPress
Proof from across our customer base
Read the whole story — every study has the receipts.
- FashionNorthwave Apparel
−1.4s LCP · +24% PDP CR
Replaced a $3,200/mo Bazaarvoice contract — saved 91%, gained 6 layouts
We thought we’d lose features by leaving Bazaarvoice. We gained six layouts, dropped 1.4 seconds off LCP and saved enough to fund a creator program.
- BeautyLumen Skincare
+18% AOV · 95% confidence
Used A/B testing to ship a winning grid layout in 14 days
It’s the first time we’ve shipped a UGC change with the receipts to defend it in a board meeting.
- AgencyFolio Studio
50% admin cut
Agency portal cut admin time in half across 14 brands
We started running clients faster than we onboard them. The agency portal pays for itself in week two.
Spin up a fashion + apparel sample workspace in 30 seconds.
We preload sample data shaped like a fashion + apparel brand — layouts, sources, rights flow — so you can demo internally before the kickoff call.
- Day-1 sample dashboard with live IG / TikTok / Reviews
- Migration plan from your current vendor
- Quote that scales with sessions, not impressions
Real fashion + apparel brands shipping with Idukki today.
Live visuals from our fashion + apparel customer base — collect, tag, embed and analyse, all in the same workspace.
FAQs
Get the answers to the most commonly asked questions.
Can UGC help reduce returns for my fashion brand?
Yes. UGC gives potential customers authentic views of your products on real people, helping shoppers understand fit, look, and styling in real-life situations. Setting realistic expectations cuts return rates because customers are more likely to be satisfied with what they receive.How does Idukki ensure that the UGC displayed matches my brand’s aesthetic?
AI-powered moderation + manual approval queues let you set a brand-aesthetic baseline once. Anything that doesn’t fit gets filtered automatically; the rest queues for one-click approval.Can Idukki help showcase different sizes and body types for my clothing line?
Yes — Claude vision auto-tags posts by visible size + body type so you can sort collection pages by representation. Shoppers can self-filter to "people with my body type", which routinely lifts AOV by 18-22% in fashion cohorts.How can I use Idukki to create shoppable lookbooks from customer photos?
Drag-and-drop the Lookbook layout, hotspot every product, publish as a flipbook. Hosted on the homepage or any landing page.How does Idukki handle rights management for user-generated content in the fashion industry?
Auto-DM rights flow with explicit consent capture. Every post on a public surface has a verified rights record + audit trail. GDPR + CCPA compliant.
More categories
Built for your category
See category-specific layouts on a sample workspace.
We’ll preload sample data shaped like your vertical — fashion grids, beauty routines, hospitality stays — so you can demo internally with realistic content.
- No credit card
- Cancel anytime
- SOC 2 + GDPR
