Parent reviews, safety stories, growth journeys.
Baby + kids buyers spend longer on PDPs than any other vertical — they're evaluating risk, not aesthetics. Idukki surfaces parent reviews, real-room photos and "we used it from 6 to 24 months" longitudinal stories.
+38% PDP conversion when an age-filtered review block sits above the buy box.
- Leroy Merlin
- Sterling Holidays
- Khojcrafts
- Cosset Clothing
- SKNZ
- Wear Your Opinion
- Moonfreeze
@first_spoon
“Best linen I've owned”
Weaning starter set
£38 · Free shipping
Live preview
Baby + kids — shoppable wall
Hover any tile to see the product drawer.
- @first_spoon 612 48
- @naptime_diaries 388 28
- @dad_and_lila 514 36
- @kido.adventures 412 25
- @hike_with_baby 322 19
- @mama_of_two 286 17
Click any pin to open the product card · Plug your handle, paste the embed.
What we ship for baby + kids
- Parent reviews with verified-buyer + age-of-child filter
- Safety + materials stories surfaced above the fold
- Longitudinal "we used this from X months" growth journeys
- Pediatrician + creator UGC labelled clearly
Where to put it on your store
Each surface gets its own UGC job. Wireframe peek per tile so you can see the shape of the widget on that page.
PDP
PDP
Age-filtered reviews + a "what parents bought next" rail of related kit.
brand.com4.9PDP
Add to bagIdukki widgetOn-body UGC
PLP
Collection
Stage-of-life browsing: newborn / weaning / toddler / pre-school.
brand.comAllSizeColourIdukki widgetShop the look · UGC wall
Email + SMS
Email
Re-purchase prompts at the age + size milestones the cohort hits.
brand.comFrom: hello@brand.com09:41Idukki widgetDynamic UGC block
Shop drop 03
Four steps from social post to baby + kids sale.
The same loop runs on every Idukki workspace — collected, tagged, embedded and measured automatically.
- Collect01
Curate a runway of authentic baby + kids content for your brand
Gather a diverse collection of user-generated content from social media, creating real-world inspiration for your baby + kids shoppers.
- Aggregate photos, videos and reviews from Instagram, TikTok, YouTube and more
- Use AI-powered discovery to filter and find desired content easily
- Fetch content from multiple sources like hashtags (#), tags (@) and creator handles
anaya.mu
tiny.fit new
noor.nur
#babyhaul@nursery.tagsAI discover12 new - Tag02
Transform baby + kids UGC into shoppable content on your website
Turn inspiring visuals into instant shopping opportunities by tagging products directly, creating a seamless path to purchase.
- Easily tag multiple products in a single image or video
- Use hotspots to create shoppable lookbooks from UGC
- 3× your conversions by allowing direct checkout from UGC widgets
123 AI tagged · 92%
1Organic Onesie
$24
2Snuggle Sack
$58
3Pram Walker
$169
- Embed03
Display anywhere with 15+ layouts
Drop your baby + kids UGC on PDP, PLP, homepage, lookbook, signage or email — one runtime, one config schema.
- Choose from grid, masonry, carousel, social wall, lookbook and more
- Mobile-optimised widgets that pass Core Web Vitals (CLS < 0.05)
- Drag-and-drop on Shopify, WooCommerce, BigCommerce and Wix
9:41•••PDP UGCyour-store.com4.9
15 layoutsCLS 0.001 - Analyse04
Discover which UGC drives sales and clicks
Understand what drives engagement and revenue, and optimise your campaigns accordingly with per-post + per-creator + per-channel attribution.
- Track UGC performance through clicks, purchases and engagement
- Monitor content impact across product categories and promotions
- Identify top advocates and surface their stories at the top of the feed
Revenue per post · 7d+24%MTWTFSSAttributed revenue$18,460+24% wk-over-wkTop advocates- @anaya.mum$5.4k
- @tiny.fits$3.2k
- @lila.lullaby$2.1k
Open dashboard
Seamlessly integrate with tools you❤️
Shopify
Wix
Mailchimp
BigCommerce
Klaviyo
WooCommerce
Magento
WordPress
Proof from across our customer base
Read the whole story — every study has the receipts.
- FashionNorthwave Apparel
−1.4s LCP · +24% PDP CR
Replaced a $3,200/mo Bazaarvoice contract — saved 91%, gained 6 layouts
We thought we’d lose features by leaving Bazaarvoice. We gained six layouts, dropped 1.4 seconds off LCP and saved enough to fund a creator program.
- BeautyLumen Skincare
+18% AOV · 95% confidence
Used A/B testing to ship a winning grid layout in 14 days
It’s the first time we’ve shipped a UGC change with the receipts to defend it in a board meeting.
- AgencyFolio Studio
50% admin cut
Agency portal cut admin time in half across 14 brands
We started running clients faster than we onboard them. The agency portal pays for itself in week two.
Spin up a baby + kids sample workspace in 30 seconds.
We preload sample data shaped like a baby + kids brand — layouts, sources, rights flow — so you can demo internally before the kickoff call.
- Day-1 sample dashboard with live IG / TikTok / Reviews
- Migration plan from your current vendor
- Forecastable quote — banded by impressions, every feature included
More categories
Built for your category
See category-specific layouts on a sample workspace.
We’ll preload sample data shaped like your vertical — fashion grids, beauty routines, hospitality stays — so you can demo internally with realistic content.
- No credit card
- Cancel anytime
- SOC 2 + GDPR
