Reviews that actually read like content.
Verified-buyer product + company reviews. Photo + video. AI summaries + reply drafts. Google Seller Ratings. Customer surveys. An AI assistant on top — and the same UGC + DAM as your shoppable galleries underneath.
+27%
PLA CTR with stars
4.1×
UGC from loyalty
2.4×
In-email submission
< 8s
Review → live on PDP
4.9
Based on 3,561 reviews
Jennie K.
Verified Customer
Results
Value for money
Capture · Video first
One nudge. Photo, video or text — customer picks.
Idukki sends the right format request based on AOV, SKU type and past behaviour. Premium-AOV buyers get the video CTA; repeat buyers get the one-tap star. Submission rate keeps climbing.
- Branded landing page · no app install
- Front-camera + rear-camera + library upload
- Auto-trim + auto-subtitle on submission
- Rights consent baked into the form
- Verified-buyer chain attached to every asset
Collection flow
From order → verified review on Google in five steps.
Built for compliance: only verified buyers, every consent captured, every moderation action audit-logged.
Step 1
Verified purchase
Trigger off the order event. Only buyers can review — no Trustpilot-style open submissions.
Step 2
In-email form
Customer submits star + photo + caption inside Gmail / Yahoo via AMP-for-Email.
2.4× submit rateStep 3
SMS / WhatsApp follow-up
A nudge 7 days later for the 60% who didn't respond to email.
Step 4
Moderation + AI tagging
Auto-flag spam, profanity, off-brand. Tag SKU, sentiment + topic from photos and text.
Step 5
Live on PDP + Google
JSON-LD rich result + Google Seller Ratings sync. Same data feeds Idukki widgets.
Capabilities
Nine pillars. One platform.
Product + company reviews
Two surfaces, one engine. Aggregate ratings per SKU, per brand, per location.
Video + photo reviews
Customer uploads from web, email, SMS or WhatsApp. Stored in the same DAM as your UGC.
AI review summaries
Roll 400 reviews into a 2-sentence "what shoppers say" block. Tone-controlled, brand-blocklist enforced.
AI reply drafts
Reply suggestions per star band. Brand voice baked in. Editor in the loop.
Q&A widget
Customers ask, customers answer, brand approves. Long-tail SEO + PDP conversion booster.
Verified-buyer badge
Every review carries the verification chain. Anti-fraud built-in.
Filter + sort + search
By star, by topic, by attribute (fit, design, durability), by buyer profile.
Attribute sliders
Quality, fit, design, value — captured per review, rendered as a slider on PDP.
Multi-locale
Translate at write-time + read-time. JSON-LD per locale. Hreflang-aware widget.
AI Assistant
Ask anything about your reviews.
Reviews + UGC + survey data sit in one warehouse. The assistant answers in natural language with charts your team can paste straight into a deck.
- "Compare BFCM 2025 vs 2024 by 5-star count"
- "Which SKUs are seeing rising 1-star sentiment?"
- "Draft replies for every 1- or 2-star review from last week"
- "Summarise themes in this season's reviews for the brand brief"
2022
2023
- 1 star
- 2 stars
- 3 stars
- 4 stars
- 5 stars
Google Seller Ratings
Stars on the PLA. +27% CTR average.
Idukki is a path to Google Customer Reviews qualification — your reviews populate the stars on Shopping ads, the Knowledge Panel and organic snippets.
- 30-review threshold pacing
- JSON-LD AggregateRating + Review
- Hreflang-aware per-locale stars
- Survives schema migrations
Ad · frootyfresh.com
Frooty Fresh – Healthy Drinks
Alani M.
SOURCE: idukki.io
Order #172343
Thank you, Anna!
How was your experience?
How would you like us to improve?
Surveys
Emoji-first surveys, after every order.
Closed-loop feedback that doesn't feel like a survey. Emoji rating + one open field. Aggregated by SKU, delivery zone, campaign, payment method — feeds the same dashboard as reviews + UGC.
- Sent automatically on the order-delivered event
- WhatsApp, SMS, email or in-app — pick by ICP
- Topic clustering on free-text fields
- Tag responses as positive / neutral / negative for routing
- Webhooks to Klaviyo, Salesforce, Gorgias on submission
Smart curation
Find the right UGC asset in three clicks.
Filter by dominant colour, person presence, engagement, conversion or caption keyword. Combine filters, save them as a named view, and the right tiles surface to PDP, email, ad or signage — automatically.
Library filters
- Dominant colour12 swatches
- Includes personPrivacy-aware
- Tagged productPer SKU
- EngagementTop 5% only
- Star rating≥ 4★
- ConvertedLast 30d
- Caption mentionsCustom keywords
- AI quality score0–100 score
Dominant colour
Inspired by what works elsewhere — Yotpo's "Dominant Color" + "Includes Persons" filters were the original. Idukki adds AI quality score + caption-keyword + converted-in-last-30d as native columns.
@layered_lounge · 3 days ago
"Spring refresh — new linen layers and gold rings."
- 96%
Linen utility jacket
$148
- 91%
Stack ring (gold)
$95
- 74%
Carafe + 4 tumblers
$68
- 71%
Knit weekender bag
$220
- 42%
Velvet lipstick
$26
- 38%
Trail runners
$159
+161% PDP conversion · cohort of stores running smart-curated UGC vs. raw feeds
UGC × Email
Drop user-generated proof into every transactional email.
Abandoned cart, browse abandonment, post-purchase, win-back — Idukki injects matched UGC into your existing Klaviyo, Listrak, Bloomreach or Postmark templates. Real customers. Real moments. Higher conversion than any stock-photo template.
Step 1
Cart abandoned
Shopper added a product but didn't check out. Klaviyo / Listrak / Bloomreach fires the trigger.
Step 2
Pull matching UGC
Idukki returns the top 3 user posts featuring the abandoned SKU — already rights-cleared.
Auto-matchedStep 3
Inject into the email
A pre-built block embeds the UGC carousel + star rating + creator handle into your existing template.
Step 4
Customer sees real proof
Real people, real product, no stock photography. Click-through rates jump 1.8–3.1× on the merged variant.
Step 5
Back to PDP
Cart restored + UGC tile pinned above the buy box for the recovered session.
Hey Mira — still thinking it over?
See how 3 customers wear yours.
Linen utility jacket
$148 · in your cart
UGC + cart powered by Idukki
+2.4× CTR
vs. plain cart reminder · 11-store cohort
Where it fits
Six email moments. Same UGC engine.
- 1+
Abandoned cart
Pair the unfinished SKU with 3 user posts of someone wearing/using it. +2.4× CTR vs. plain reminder.
Browse abandonment
Top 6 UGC posts from the category they were browsing. Works even when no SKU was added.
- →Order #4012Linen blazer
Post-purchase
Show what others paired the same item with. Drives repeat purchase + UGC submission in one flow.
- 60Fresh UGC
Win-back / lapsed
Fresh UGC from the last 60 days, prioritised by their last-purchased category. Re-activates dormant lists.
- Verified buyerLeave a review →
Order confirmation
Verified-buyer badge + invite-to-review block, with sample UGC inline so they know what "good" looks like.
- 🎁
Loyalty + birthday
Member-only UGC + a personalised pick. Higher engagement than discount-only emails.
Works with Klaviyo, Listrak, Bloomreach Engagement, Postmark, Customer.io, Iterable, Braze, and any ESP that accepts dynamic image blocks or AMP-for-Email. See the integrations directory for the full list.
Video guides
Watch how teams actually run Idukki.
Eight short, screen-recorded walkthroughs — from first install to advanced playbooks. Each one in under eight minutes.
- AM🔌Idukki · Get started4m 12s
Connect your stack
Five minutes from Shopify install to live PDP widget.
Step-through: app install → SKU sync → first widget. No dev required.
Watch
- TC📏Idukki · PDP conversion3m 38s
Confidence through clarity
Attribute sliders that reduce returns by 18%.
Fit, size, runs-small, durability — captured per review, rendered as a slider on the PDP.
Watch
- YT😍Idukki · Customer surveys5m 04s
Understand buyer behaviour
Emoji-first surveys that customers actually finish.
A 92% completion-rate template + the dashboard your CX team needs.
Watch
- MA⭐Idukki · Brand trust6m 21s
Build buyer trust with UGC
Galleries, shoppable video and reviews on one PDP block.
How three brands stitched UGC + reviews into a single shoppable PDP surface.
Watch
- JK📷Idukki · Activations4m 47s
Capture in 5 minutes
Booth + QR + competition — running before doors open.
A retail-launch playbook: print the QR, scan, capture, on-screen in 60 seconds.
Watch
- SK🧱Idukki · No-code3m 02s
Ship faster than your sprint
Drag-drop widget builder — no engineering ticket.
How a marketing team shipped 14 widget variants in a single afternoon.
Watch
- TS★Idukki · Google PLAs5m 53s
Stars on Google Shopping
+27% PLA CTR after Google Seller Ratings qualified.
The 30-review threshold, the JSON-LD schema, and the cadence that keeps stars lit.
Watch
- HW↔︎Idukki · Migration7m 18s
Switch without losing stars
Migrate off Bazaarvoice in 30 days. Rich results intact.
The schema-preserving import + reconciliation script teams use to switch in one day.
Watch
Plays with your stack
Already on Feefo, REVIEWS.io or Yotpo? Idukki sits on top.
Idukki is the UGC + shoppable-video + DAM layer that lives next to your reviews engine. Keep your verified-buyer flow. Add galleries, video, AI tagging, attribution and a single rights workflow across both.
- FfFeefo
Verified-buyer reviews + Google Seller Ratings
Two-way sync
- RiREVIEWS.io
Product + company reviews + Q&A
Two-way sync
- YtYotpo
Reviews + loyalty + SMS
Two-way sync
- TpTrustpilot
Open company reviews + TrustBox widgets
Two-way sync
- BvBazaarvoice
Enterprise reviews + syndication network
Two-way sync
- OkOkendo
Shopify-native product reviews
Two-way sync
- JmJudge.me
Lightweight product reviews
Two-way sync
- StStamped
Reviews + loyalty + referrals
Two-way sync
One DAM, one rights flow
All UGC + review media land in the same library. One moderation queue. One retention policy.
Two-way sync
Reviews flow into Idukki widgets + shoppable feeds. Idukki UGC tagged with SKU flows back to your reviews PDP block.
White-label / OEM ready
Agency + portfolio retailers can resell the whole stack under their brand. SSO, billing rollup, audit logs.
Switching from a legacy review platform? See the 30-day migration plan or the integrations directory. Want to white-label the stack? Talk to partnerships
Stop renting six tools. Ship one.
Spin up your first widget in 4 minutes. Migrate from Bazaarvoice, EmbedSocial, Tolstoy or Videowise in a day. Your CFO will love us. Your CRO already does.
- No credit card
- Cancel anytime
- SOC 2 + GDPR