Google Shopping Stars — The PLA Playbook
Stars on PLAs lift CTR an average 27%. Here's how to qualify, certify and keep them lit.
- 30 pages
- 13 min read
- For: seo lead, cmo, ecommerce leader
Playbook · 30p$89
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Google Shopping Stars — The PLA Playbook
What you’ll learn
- The Google Customer Reviews vs Licensed Partner paths — when to use which
- A schema audit you can run in 10 minutes
- How to keep stars from disappearing during a site migration
- The 30-review minimum: a 90-day collection plan to hit it
- A defensive checklist for when stars drop without explanation
Chapter previews
- Chapter 01
Where stars actually appear
PLA cards, Knowledge Panel, organic snippets, Shopping tab. CTR lift is not uniform — we break it down by surface.
- Chapter 02
Qualifying for stars
The 30-review-per-product / 50-review-per-seller threshold. Aggregation rules. The "no shoehorned reviews" trap.
- Chapter 03
Schema + structured data
AggregateRating, Review, Product. The validator-passing JSON-LD shape that survives Google's reviewer pass.
- Chapter 04
Idukki + Google Customer Reviews
How our integration submits + retrieves stars without you running a second collection flow.
- Chapter 05
Recovering disappeared stars
The seven causes of star loss and the playbook for each — including the "you got penalised but didn't know" case.
“+27% PLA CTR within six weeks of going live. Cheaper than any bid adjustment we've ever made.”
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- The Google Customer Reviews vs Licensed Partner paths — when to use which
- A schema audit you can run in 10 minutes
- How to keep stars from disappearing during a site migration
