Case studies
Sporting goods
Roam Outdoors
QR → UGC packaging insert collected 2,300 customer videos in 60 days
2.3k videos · 41% submission rate
Submissions
2,317
Submission rate
41%
Rights-cleared
100%
PDP videos shipped
188 SKUs
The challenge
Roam had thousands of happy customers and almost no UGC making it back to the brand. The few who did post weren’t taggable, weren’t shoppable, and weren’t rights-cleared.
What we did
- 1Generated a per-shipment QR linking to a branded collection landing page.
- 2Built a 30-second submission flow with rights consent baked in.
- 3Approved videos auto-routed into the DAM, tagged by SKU.
Stack
- Shopify
- Klaviyo
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