Case studies
Lifestyle
Studio B
Lookbook flipbook on the homepage replaced the old PDF catalogue
+47% pages/session
Pages / session
+47%
Catalogue → cart
+22%
Recommendation CTR
+14%
The challenge
The seasonal PDF catalogue was a beautiful artefact and a marketing dead end — opens were trackable, page-level engagement wasn’t.
What we did
- 1Lookbook flipbook with hotspot product tags and add-to-cart drawer, hosted on the homepage.
- 2Browse events piped into the recommendation engine to power "spotted in the lookbook" PDP cross-sells.
Stack
- Shopify Plus
- GA4
Want a result like this?
