Case studies
Hospitality
Paloma Stays
Replaced 6 single-property Instagram embeds with one multi-source widget
6 → 1 widget · +12% direct bookings
Direct bookings
+12%
Widget weight
−63%
Editorial time
−4 hr/week
The challenge
Each property had its own IG embed — 6 different widget loads on the brand site, and the editorial team was rebuilding hero galleries every week.
What we did
- 1Idukki social aggregator pulling from all property handles, weighted by booking window + season.
- 2On-page widget dropped six third-party embeds, halving CWV impact.
- 3Editorial workflow replaced with a curated queue — strategists drag-approve daily, no rebuilds.
Stack
- Webflow
- GA4
- Meta CAPI
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