Case studies
Food + beverage
Maker.house
Launch-week hashtag campaign hit 11k pieces of organic content
11k posts · +33% RVR
Pieces of UGC
11,238
Revenue / Visitor
+33%
Rights cleared
4,019
Spend per piece
$0.04
The challenge
Launch days had become predictable: ad spike, two-day spike in organic, then back to baseline. The team wanted a campaign that compounded for weeks, not days.
What we did
- 1Hashtag campaign across Instagram, TikTok and X aggregated into a live homepage band.
- 2Auto-DM rights flow with explicit consent capture — every post on the homepage had verified usage rights.
- 3Hashtag campaign API piped winners into the email sequence and a post-launch retargeting audience.
“Our community did our marketing for us. We just had to give them a great hashtag and a place to be seen.”
Stack
- Shopify
- Klaviyo
- Meta CAPI
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