Case studies
Accessories + jewellery
Kindred Jewellery
Self-improving marketing engine compounded weekly 1% lifts into a 19% quarter
+19% revenue / quarter
Quarterly revenue
+19%
Variants tested
203
Manual hours / wk
−14
The challenge
A 4-person growth team had no bandwidth for daily creative QA. Variant testing was happening once a month — too slowly to matter.
What we did
- 1Set the autonomous engine to optimise CPA across IG, TikTok and Pinterest with a $400/day floor per channel.
- 2Engine generated, tested and retired creative variants nightly using the synthetic video studio.
- 3Team owned the brief; the engine owned the ship cycle.
“We brief the engine like we’d brief a junior strategist. The compounding is the unfair advantage.”
Stack
- Shopify
- Meta Ads
- TikTok Ads
- Pinterest
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