Case studies
Consumer electronics
Arc Electronics
Synthetic video studio shipped 87 paid ad variants in two weeks
87 variants · −31% CPA
Variants live
87
CPA
−31%
Creative budget
−68%
vs. equivalent live-creator shoot
The challenge
Paid social was plateauing. The team had budget for a four-creator shoot but knew they’d only get six usable cuts out of it.
What we did
- 1Used the synthetic video studio to spin up 87 variants from one product photo + 12 hooks.
- 2Each variant tagged with hook + framing metadata so the autonomous engine could attribute lift back to specific elements.
- 3Self-improving marketing engine paused losers automatically and reallocated spend nightly.
Stack
- Shopify Plus
- Meta
- TikTok Ads
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