Every widget event, already in Meta.
Connect your Meta Pixel + Conversions API once. From then on, every Idukki widget fires the matching event client-side and server-side — so ad-blockers don’t silently drain your custom audiences.
- Auto-detect existing Meta Pixel on your storefront
- Server-side CAPI for ad-blocker resilience
- 6 event types fire from every widget automatically
- Audience builder by event · time window · value
Firing
AddToCart · CAPI · 24h volume 38,402
Pixel events 24h
38,402
Avg ROAS
4.2×
p95 CAPI
380 ms
Tracked from every widget, automatically.
- ViewContent
Fires when a UGC post or product enters the viewport. Carries product ID + source post.
- AddToCart
Fires on every Idukki-attributed add-to-cart. Posts back to Meta CAPI within 500ms.
- AddToWishlist
Fires when a visitor saves a product. High-intent signal — great audience seed.
- InitiateCheckout
Bridges from your store's checkout init back into the audience. Closes the loop.
- Lead
Fires from the lead-capture widget when a visitor drops their email.
- CompleteRegistration
Optional — fires when a visitor completes a multi-step form (rights, competition entry, survey).
Four steps. Then your audiences just… grow.
Once Meta is wired, audiences build themselves from the events your widgets are already firing. No GTM container to maintain, no per-page tags, no JS shipped to your storefront.
Step 1
Auto-detect
Idukki scans your storefront for an existing Meta Pixel. If found, the pixel ID drops into the connector pre-filled.
Step 2
Connect CAPI
Paste a Conversions API server-side token from Meta Events Manager. Events fire client + server, so ad-blockers don't starve your audience.
Server-side · CAPIStep 3
Events from widgets
Every Idukki widget — gallery, video, story rail, lead capture, wishlist — emits the matching Meta event automatically. No GTM, no custom tags.
Step 4
Build audiences
Audience builder filters by event, time window, value range. Custom audiences land in Meta Ads Manager once the Meta sync ships.
Three things to know before you wire Meta.
Meta-first, GA4 next
Today the pipeline is Meta Pixel + CAPI. GA4 server-side conversion uploads are the next channel; TikTok Pixel after that.
Audience push is roadmap
You can build and view audiences in Idukki today. Direct sync to Meta Ads Manager (and the Custom Audiences API) ships next.
No content recommendation layer
We give Meta the right signals — the ad creative + bidding stays in your team's hands. We don't pretend to be a campaign manager.
Stop renting six tools. Ship one.
Spin up your first widget in 4 minutes. Migrate from Bazaarvoice, EmbedSocial, Tolstoy or Videowise in a day. Your CFO will love us. Your CRO already does.
- No credit card
- Cancel anytime
- SOC 2 + GDPR
