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Playbook · March 2026

Hashtag Campaign Brief — 30-day blueprint

#BrewWithMaker hit 11,238 pieces of UGC at $0.04 / piece. Here’s the recipe.

  • 30 pages
  • 13 min read
  • For: campaign manager, cmo, growth
Rohin Aggarwal

Written by

Rohin Aggarwal

IdukkiPlaybook · 30p

Hashtag Campaign Brief — 30-day blueprint

What you’ll learn

  • A 4-week campaign cadence that compounds
  • Hashtag + creator-seed mix that drove 11k pieces of UGC
  • Auto-DM rights template that cleared 36% of qualifying posts
  • Email + retargeting flows that turned the campaign into pipeline

Chapter previews

  1. Chapter 01

    Pre-launch brief

    Audience, hook, hashtag, creator-seed list. The 1-pager every team needs.

  2. Chapter 02

    Live pulse

    A daily 10-minute review ritual that catches viral posts before they peak.

  3. Chapter 03

    Post-launch retargeting

    Pipe rights-cleared posts into a Meta lookalike audience.

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  • A 4-week campaign cadence that compounds
  • Hashtag + creator-seed mix that drove 11k pieces of UGC
  • Auto-DM rights template that cleared 36% of qualifying posts

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4-min setup1,400+ brands37 KB runtime5.0 G2

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