Khojcraft

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How Khoj Crafts expanded their like-minded buyer base by 25% and increase their monthly online sales by 18% within 3 months with Idukki.

Headquarters

Gurgaon

Use Cases

UGC Suite to increase online sales

Buyer Geography

Global

Industry

Furniture and decor (handcrafted)

Challenge

Solution

Outcome

18%

Increase in
monthly revenue

25%

Increase in
followers

Using UGC with sustainability in mind Khoj had two main asks from leveraging UGC:

1. Their UGC should be curated and displayed effortlessly on their website.
   
   
2. They should be able to convert more like-minded buyers who believe in exclusivity and see the beauty in restoring and reimagining antique furniture.

A Glimpse into Khoj’s journey of leveraging UGC using Idukki’s suite

1. Crafting: Khoj began by using Idukki’s UGC suite for their products at two main customer touch points: Homepage and the Product Page Gallery.
   
   
2. Sanding/polish: Started with collecting, tagging, and displaying the most relevant and authentic visual content for each furniture piece on both these pages. Within a week, they noticed an upsurge in their order values.
   
   
3. Finish: Building upon this success, they started using UGC widgets on their Decor and Garden products pages too.

“As a luxury brand, we are looking for buyers who connect with our philosophy of keeping sustainability in mind and understanding what handcrafting every individual piece of furniture or decor takes. Our goal with using Idukki was to help us convert such customers, without us having to spend extra time or effort. Idukki’s UGC suite helped us with these objectives. Knowing what owning a Khoj piece means to our existing customers helps prospective shoppers know what they are getting and helps us convert them faster. ”

People trust people,

not just brands

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