Shop app integration

Publish your shoppable videos to the Shop app. Free.

Q: What are Shop videos?

Shop videos are shoppable short-form videos that appear inside the Shop app — Shopify’s consumer-facing shopping app with tens of millions of MAU. Each video carries tagged products so shoppers can tap, view details and buy without leaving Shop.

Q: Is the Shop app integration free?

Yes. Adding shoppable videos to your Shop Store through Idukki is completely free. No hidden fees, no per-video charges and no usage limits on Shop video output. Setup takes about 5 minutes and is available on every Idukki plan, including the 14-day free trial.

Q: Where do my videos appear in the Shop app?

Three surfaces: (1) the Shop home feed — main discovery channel; (2) your Shop Store page — most teams place a hero-adjacent video row; (3) the Shop PDP for each product tagged in the video. You control which videos publish to which surfaces.

Q: How do I add videos to my Shop store?

Four steps, about 5 minutes total. (1) Install Idukki from the Shopify App Store. (2) Import videos from Instagram, TikTok, YouTube or upload. (3) Let our two-pass Claude vision model auto-tag products, or pick manually. (4) Toggle "Publish to Shop" — videos go live on your Shop Store immediately.

Q: Who is eligible for Shop videos?

The Shop channel is available to any Shopify merchant. Once your store is set up on Shop (via Shopify Admin → Sales channels → Shop), you can publish videos through Idukki. Eligibility + appearance settings are managed in your Shopify admin under the Shop channel.

Q: How does product tagging work?

Idukki’s two-pass Claude Haiku 4.5 vision model runs over every video. Pass 1 extracts up to 15 keywords describing what’s visible. Pass 2 matches against your full Shopify catalog and returns up to 5 product matches per video with a 0–100 confidence score. Anything 80%+ auto-accepts; below that queues for one-click review.

Q: Can I control which videos publish to Shop?

Yes — publishing is per-video, per-collection or library-wide. You can also schedule publish + unpublish dates, regional gating (US/EU/CA) and brand-safety thresholds so only approved content reaches Shop.

Q: What format do the videos need to be in?

Vertical 9:16 is recommended (Shop is mobile-first), 15–60s, MP4 / MOV / WebM at up to 1080p. Idukki auto-transcodes uploads to Shop’s spec — no need to pre-render. Existing horizontal videos get auto-cropped or letterboxed based on your preference.

Q: Will Shop traffic show up in my Idukki analytics?

Yes. Every Shop view, tap and product-click flows back into the Idukki analytics ledger with surface = "shop_home", "shop_store" or "shop_pdp". You can see per-video revenue, dwell time and product click-through inside the dashboard, sliced by Shop vs your own storefront.

Add your Idukki shoppable videos to the Shop app and get discovered by millions of high-intent shoppers. One click. Tagged automatically. Synced with your products. No manual uploads, no extra tools.

Add videos for free Get a demo

5-minute setup
No per-video fees
Auto-tagged by AI

9:41Shop

@northwave.co

Linen — drop 03

3 products tagged

Linen tee 1

$78

Linen tee 2

$78

Linen tee 3

$78

Auto-tagged Live on Shop

Brands shipping shoppable video to Shop with Idukki

Shopify

Klaviyo

Gorgias

Rebuy

Recharge

Okendo

Loox

Mailchimp

Shopify

Klaviyo

Gorgias

Rebuy

Recharge

Okendo

Loox

Mailchimp

Brands with videos sell more on Shop

Leading Shopify brands are turning Shop into a video discovery channel.

Shop is mobile-first, video-native and growing fast. Shoppable videos on your Shop Store homepage and PDPs convert dramatically better than static images.

3×
Longer engagement
Shoppers spend more time watching your videos than browsing static PDPs.
20×
More product discovery
Customers explore significantly more products via video than via grid.
1.5×
Higher conversions
Shop app shoppers who watch videos convert at higher rates than non-viewers.

One-click publish

Publish existing videos in one click.

Every Idukki video you already imported can publish to your Shop Store instantly. Products tagged automatically, video synced with your catalog, no manual uploads, no extra tools — just one toggle to go live.

Add videos for free How shoppable video works

Bulk-publish entire collections to Shop with one click
Per-video, per-collection or library-wide control
Schedule publish + unpublish dates per video
Brand-safety + regional gating before content reaches Shop

Publish to Shop

24 / 32 live

Linen drop 03
3 products · 12.4k views
Live
Fit check Friday
2 products · 8.1k views
Live
Behind the seams
4 products · 5.2k views
Queued
Studio session
0 products · — views
Draft

Toggle once — videos sync to Shop in <30sLearn more

Where videos appear

Three Shop surfaces, one library.

Pick which surfaces each video publishes to. Default rules ship with sensible defaults so brand-safe videos go live everywhere.

Shop app home feed
Your shoppable videos surface in the main Shop discovery feed, putting your brand in front of millions of high-intent shoppers.
Your Shop Store page
Videos render on your brand storefront for engagement + product discovery. Most teams place them right below the hero.
Shop product pages
Product-specific videos appear on the matching Shop PDPs, in-context, so shoppers see items in action right before they buy.

Setup in 5 minutes

Four steps. Live the same afternoon.

Step 1
Install Idukki on Shopify
One-click install from the Shopify App Store. Approves permissions and connects your storefront in 30 seconds.
Step 2
Add videos to Idukki
Import from Instagram, TikTok, YouTube, X, Threads or upload your own. Auto-deduplication + rights flow runs in the background.
Step 3
Tag products to videos
AI vision tags products automatically with up to 5 matches per video at 80%+ confidence. Review, accept, override in one click.
Step 4
Flip the Shop app toggle
Turn on "Publish to Shop" per video, per collection or for the whole library. Videos go live across Shop home, Shop Store and Shop PDPs.

Hardik Somaiya

Growth Product Manager, Cradlewise

“Idukki increased our conversion rates by 17%, proving the impact of showcasing content from real customers across Shop and our PDPs.”

5.0 on the Shopify App Store

Frequently asked questions

Answers to the most common questions about the Shop app integration.

What are Shop videos?+

Shop videos are shoppable short-form videos that appear inside the Shop app — Shopify’s consumer-facing shopping app with tens of millions of MAU. Each video carries tagged products so shoppers can tap, view details and buy without leaving Shop.

Is the Shop app integration free?+

Yes. Adding shoppable videos to your Shop Store through Idukki is completely free. No hidden fees, no per-video charges and no usage limits on Shop video output. Setup takes about 5 minutes and is available on every Idukki plan, including the 14-day free trial.

Where do my videos appear in the Shop app?+

Three surfaces: (1) the Shop home feed — main discovery channel; (2) your Shop Store page — most teams place a hero-adjacent video row; (3) the Shop PDP for each product tagged in the video. You control which videos publish to which surfaces.

How do I add videos to my Shop store?+

Four steps, about 5 minutes total. (1) Install Idukki from the Shopify App Store. (2) Import videos from Instagram, TikTok, YouTube or upload. (3) Let our two-pass Claude vision model auto-tag products, or pick manually. (4) Toggle "Publish to Shop" — videos go live on your Shop Store immediately.

Who is eligible for Shop videos?+

The Shop channel is available to any Shopify merchant. Once your store is set up on Shop (via Shopify Admin → Sales channels → Shop), you can publish videos through Idukki. Eligibility + appearance settings are managed in your Shopify admin under the Shop channel.

How does product tagging work?+

Idukki’s two-pass Claude Haiku 4.5 vision model runs over every video. Pass 1 extracts up to 15 keywords describing what’s visible. Pass 2 matches against your full Shopify catalog and returns up to 5 product matches per video with a 0–100 confidence score. Anything 80%+ auto-accepts; below that queues for one-click review.

Can I control which videos publish to Shop?+

Yes — publishing is per-video, per-collection or library-wide. You can also schedule publish + unpublish dates, regional gating (US/EU/CA) and brand-safety thresholds so only approved content reaches Shop.

What format do the videos need to be in?+

Vertical 9:16 is recommended (Shop is mobile-first), 15–60s, MP4 / MOV / WebM at up to 1080p. Idukki auto-transcodes uploads to Shop’s spec — no need to pre-render. Existing horizontal videos get auto-cropped or letterboxed based on your preference.

Will Shop traffic show up in my Idukki analytics?+

Yes. Every Shop view, tap and product-click flows back into the Idukki analytics ledger with surface = "shop_home", "shop_store" or "shop_pdp". You can see per-video revenue, dwell time and product click-through inside the dashboard, sliced by Shop vs your own storefront.

Get discovered on Shop

Get discovered by millions on the Shop app.

Publish shoppable videos to your Shop Store in minutes. Let high-intent Shop shoppers discover your products through video — the format that actually converts on mobile.

Add Idukki for free Talk to the team

4-min setup1,400+ brands37 KB runtime5.0 G2

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