Analytics + A/B testing
GA4 + Meta Pixel attribution — how Idukki forwards events
Where each event fires (view_item, add_to_cart, purchase), the schema we send and how to verify it in GA4 / Events Manager.
5 min read · last updated 2026-04
Idukki forwards every UGC interaction into your existing GA4 + Meta Pixel as first-class events. No extra tag manager rules required.
Events fired
- idukki_widget_view — widget enters viewport
- idukki_post_click — user clicks a tile
- idukki_hotspot_open — user opens a product hotspot
- idukki_add_to_cart — user adds a tagged product to cart from the widget
- idukki_purchase — a session that touched a widget completes a purchase
Verify in GA4
Open GA4 → Realtime. Trigger a click on your widget on staging. The event should appear within 5 seconds with the correct collection ID and post ID parameters.
Attribution model
In Idukki, toggle between last-click, first-click and linear attribution. We expose the same event with model_attribution attached so you can replay history without re-instrumenting.
Still stuck?
Email us at support@idukki.io or open the in-app chat. We answer within one working day.
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