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How Idukki Helped SKNZ Activewear Increase Revenue By 25% and Reduce Content Costs by upto 33%

Headquarters

India

Use Cases

UGC on website

Industry

Fashion

Buyer Geography

Female

Buyer Geography

Global

Products

Activewear

Challenge

Solution

Outcome

25%

Increase
in Sales

12%

Increase
in AOV

15%

Increase in
followers

33%

Reduction in content
creation costs

15%

increase in returning
customers and repeat buyers

Leveraging UGC mindfully

1. Their UGC should be curated and displayed effortlessly on their website
2. There should be no legal compliance breaches
3. They should be able to measure the performance impact on their business

A Snapshot of SKNZ’s journey of leveraging UGC using Idukki’s suite

1. Baby Steps/Crawl: They began by using Idukki’s UGC suite for Homepage and Product Page Galleries.
2. Walk: Started with collecting, tagging, and displaying the most relevant and authentic UGC for each product category on both these pages, which immediately improved the Add to Carts.
3. Run: Building upon this success, they started using Idukki’s UGC suite for building a dedicated landing page to show their community in action.

When wonderful customer experiences are captured as authentic UGC, increased profitability is just a happy consequence !

1. Overall, month-on-month sales improved by 21%
2. Overall AOV increased by 12%
3. For the women’s couture category, AOV increased by 20%
4. Social media followers increased by 15% every month
5. Content creation costs were reduced by 33%
6. Returning customers and repeat buyers increased by 15%

“We are delighted to be using Idukki’s UGC suite for the last 6 months. It helps our online buyers relive the delight of our happy customers, validating the joy that we promise with our activewear. Idukki has not only helped us effortlessly collect and display our UGC but has also helped us sell more by increasing the trust factor in our brand.“

Harsh Vaardhan

Founder & D2C Expert

People trust people,

not just brands

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