NewCreator Review

The easiest way to approve creator videos.

Idukki Creator Review is the shared queue between your brand and your influencers. Timestamp comments, approval status, rights capture, version history — everything you need to ship UGC video from creator upload to PDP without a single email thread.

< 1 min
From creator upload to brand inbox
< 24 h
Median approval time across 1,400+ brands
38%
Auto-DM rights yes-rate
0 emails
No back-and-forth threads — comments live with the video

Try Creator Review free See how it works

Creator Review · live

3 cuts in queue · 1 awaiting approval

Needs reviewv3 · current

MA2

00:1400:30

@maya.wears · #ootd

Comments3 open

Meredith@ 00:14
Cut from 00:14 — feels long
Marc@ 00:21
Caption pop on first beat?
Brand@ 00:30
Verified by @sage_official

Add a comment at 00:30…

How it works

Your feedback loop, centralized and simplified.

Get faster, clearer feedback

Address feedback faster with time-stamped comments you can easily sort, filter, and resolve — no confusion, no delays. The creator sees a marker on the timeline; you see the conversation alongside the playback.

Click anywhere on the timeline to drop a comment
@mention any reviewer or the creator themselves
Resolve to clear; reopen to revisit
Filter by reviewer, by version, by status

Timeline comments

Drop a marker · resolve · reopen

00:08

Meredith

Cut a beat earlier

open

00:14

Marc

Punch in here ↑

open

00:21

Meredith

Sounds good!

resolved

00:30

Brand

Approved · rights ok

approved

Versions

v3 current · 2 archived

v3
Today
current
v2
Yesterday
archived
v1
Last week
archived
+ New version

Create review link

Maya · Sage Linen Overshirt

Comment
Download
Change status
View previous versions
Show approvals only

expires · 14d

Push approved cut

Library · PDP · email · ad

Content library Synced
PDP · 6 SKUs Synced
Email · Klaviyo Synced
Meta ad · catalogQueued
AI shopper feed Synced

+14% PDP CR · 30dvs control

Keep everyone aligned

Track progress and approvals with status labels and version history — so every teammate knows which cut is current.

Share easily and securely

Custom review links. Add a password, set expiry, and assign permissions to stay in full control of who sees what.

Push direct to your store

Sync approved cuts straight to the Idukki content library — the same one driving your PDP gallery, story rail and email blocks.

Everything in the box

Six features, one queue.

Timestamp comments
Drop a comment at 00:14 and the creator sees it at 00:14. Threaded replies, @mentions, resolve / reopen. The Vimeo workflow your brand and creator already know.
Status and approvals
Needs review · In progress · Approved · Rights-cleared. Every video carries a status pill your whole team can filter on.
Rights capture, built in
When you approve, we DM the creator with the rights request and capture the consent. The video drops onto your PDP only after the audit log says yes.
Push direct to PDP
Approved videos are auto-tagged to the right SKUs and queued for the next widget refresh. Zero re-upload, zero re-encode.
Version history
Creator sent v2? v3? The reviewer sees every cut, and the active version carries forward all the timestamp comments that still apply.
Share with anyone
Custom review links with expiry, password, and a "comment only" / "approve" permission. Send to legal, your agency, the creator. No Idukki seat required.

More good things in the box

Things you didn’t know you needed until you did.

Every paragraph below ships on day one — same plan, same workspace. No upsell, no feature gate.

Auto-transcript + search

Find the exact moment a creator said the word.

Every UGC video is auto-transcribed the moment it lands. Search any keyword across your whole library — "wrinkle-free", "day three", "dad jeans" — and Idukki jumps to the timestamp, the speaker and the SKU. Translated into 13 Idukki-supported languages so your German store and your Japan store both index the same evidence.

Library search · transcripts

14,820 cuts indexed

"wrinkle-free" 13 langs

@maya.wears@ 00:14
The linen is genuinely wrinkle-free…
@dani.dresses@ 00:08
…basically wrinkle-free even after a flight.
@iris.skin@ 00:22
Wrinkle-free finish, no powder needed.

Interactive video · overlays

Hotspot · ATC · swipe-up

00:1400:30

Hotspot

Linen overshirt

£89

Interactive video

Hotspots, Add-to-cart, swipe-up — without a re-encode.

Drop a product hotspot at 00:14, an ATC pill at 00:22 and a "Shop the look" swipe-up at 00:30. The widget runtime handles the rest, on every storefront surface the video ships to — PDP, email, ad, AI shopper. Lift on shoppable video PDPs runs +22% PDP CR vs the same product without overlays (Idukki cohort, n=46).

Browser trim + cut

Cut a 60-second upload into a 15-second reel — in the browser.

A creator sends you 90 seconds; the PDP wants 15. Trim, split, add a caption burn — directly in the review tab. No Premiere round-trip, no re-export, no re-upload. Saves a clean copy alongside the source so the original is one undo away.

Editor · trim & cut

60s → 15s · no re-export

00:00:14

Source 60s→Cut 15s

Library · collections

14,820 cuts · 6 sources

All assets14.8k
Spring drop · 261,420
Influencers3,210
Customer UGC8,490
Reviews · video1,700

IGTTYTUPIGTT

InstagramTikTokYouTubeUpload

+2 more

Centralised library

One library — every creator, every cut, every channel.

Pull from Instagram, TikTok, YouTube, Google Drive, Dropbox or direct upload. Organise by campaign, SKU, season, creator, region. Granular access control — agency seat sees only their brand, your CFO sees only the "Q3 demand" folder. Same data model that drives every widget, so "tag this video" and "put it on every PDP that fits" is one action, not nine.

Workflow routing

Approved → live on every surface, in minutes.

When a reviewer hits "Approve", Idukki fans the cut out to the destinations you preset — PDP gallery, Klaviyo block, Meta catalog ad, TikTok Shop, digital signage, AI shopper feed. Each destination runs its own moderation pass, format conversion and audit log. Same approval, every channel, no relay race.

On approve · route to

Maya · Linen overshirt · v3

PDP gallery · /products/linenLive in 90s
Klaviyo · Browse AbandonersNext send
Meta catalog · UK · 25-34Ad queue
TikTok Shop · linen-overshirtPending review
Digital signage · 4 storesOff · staff toggle
AI shopper · grounding indexIndexed

Workspace · admin

3 brands · 12 reviewers · SOC 2 in prog

Helena W.
Sage · House · Stone
Ownersso
Maya C.
Sage
Reviewersso
Agency · Pith
House
Editorsso
Sara K.
Stone
Commenter2fa

SSO · Audit log · DPA90 d · 1 y on req

Admin + multi-brand

SSO, audit log, multi-brand workspaces. The procurement-team checklist.

Okta / Azure AD / Google Workspace SSO. Role-based access (owner / admin / reviewer / commenter). 90-day audit log retention (1 year on request). Agencies get a multi-brand workspace with 10 sub-accounts and white-label review links. The whole posture sits behind the same DPA bundle as the rest of Idukki — request it here.

Use cases

Built for every way you work with creators.

Influencer programmes
Run a creator campaign with 40 influencers and the inbound stops being chaos. Each creator posts to the queue, you review on your schedule, approved cuts ship to the storefront.
UGC contests + hashtag drops
Pull every post from the hashtag into a single review queue. Star the keepers, send rights DMs in one click, push the winners to the homepage gallery.
Customer-submitted reviews with video
Customers attach a 30-sec testimonial in the review form. Idukki routes them through the same approval loop, then surfaces the approved ones above the buy button.
Agency + brand collaboration
Your agency cuts the assets; your brand approves them. Same review queue, two seats, one audit trail. Legal sees the rights record without ever logging in.

Routes to

Approved → live on every tool you already work in.

One approve action fans the cut out to your email, ads, CX, loyalty, analytics and checkout — same audit log, every channel.

Klaviyo
Mailchimp
Attentive
Omnisend
Gorgias
Segment
GA4
Recharge
Rebuy
Feefo
Magento
{}Headless

FAQ

Does the creator need an Idukki account?
No. They get a custom review link — same pattern as Vimeo / Frame.io. Comment, reply, upload a new version, all without an account.
How does this connect to my widgets?
Approved videos land in the same content library that drives every Idukki widget. The PDP gallery, story rail, lookbook and email block all pull from it automatically.
Can I limit who can approve?
Yes. Owner / admin / reviewer / commenter roles, all per-workspace. The "approve" verb is gated; commenting is open to whoever you invite.
What about copyright + music?
Idukki runs a moderation pass on every uploaded video — NSFW, brand-safety, third-party music. Flags surface in the review queue with a one-click skip option.
Does it work with my video host?
Yes. Uploaded files live on the Idukki CDN by default. We also support importing from Vimeo, YouTube, TikTok and Instagram via the same source connectors that power the rest of the platform.
What plans is this on?
All plans. Every feature is included on every plan — your plan is set by widget impressions, not by which features you unlock.

Ready to retire the email thread?

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4-min setup1,400+ brands37 KB runtime5.0 G2

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