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How a boutique jewellery brand achieved holiday season sales targets using Idukki's multi-lingual UGC suite

Headquarters

New York

Industry

Jewellery

Buyer Geography

North America & EU

Products

Various jewellery pieces

Use Cases

Use UGC to achieve flagship
campaign targets in two continents

Challenge

New York-based jewellery brand faced the daunting task of meeting their ambitious sales targets for its holiday campaign while simultaneously establishing its presence in the European market.

Harnessing authentic customer generated content

The period from October to December isn’t just about festivity and gifting, for many retailers, including boutique brands, it’s a critical time that generates at least 40% of their annual revenues. This presents both an opportunity and a challenge, especially for brands expanding into new markets.

This New York based jewellery brand (we’ll refer to them as Brand Bejeweled), was in a similar situation. They had recently entered the European market and were preparing for their flagship holiday campaign, running from September through December. This campaign would not only drive sales but also serve as a litmus test for their brand reception in Europe.

Solution

The brand used UGC to achieve sales targets and chose Idukki’s UGC suite to strategically showcase customer content, provide unique data-rich insights, and gain market insights across multiple languages and regions.

The UGC strategy

Brand Bejeweled had clear goals

1. Leverage visual customer generated content to drive holiday sales in both North America and Europe
2. Use UGC platform data to assess campaign performance and understand market preferences in a new geography (Europe)
3. Ensure all content meets legal and brand standards across markets, while keeping a check on profane captions.

To meet these objectives, they turned to Idukki’s comprehensive UGC suite. Here’s how they put it all into action:

Outcome

25%

repeat
purchases

20%

increase in
AOV

100%

sales targets achieved in both North
American and European markets

Brand Bejeweled's UGC journey

Setting the foundation The brand began by integrating Idukki’s UGC suite across its entire product range, creating a robust framework for showcasing the love for their products. Polishing the strategy Next, it focused on curating and displaying the most relevant and authentic customer experiences for each product in the product page galleries. Using Idukki’s analytics, they gained insights into regional customer behaviors, allowing them to refine their approach before the peak holiday season. Early results showed promising increases in average order value and conversion rates. Delivering the finished product Brand Bejeweled continually optimized its strategy throughout the campaign based on platform analytics. By the campaign’s end, they had successfully achieved their targets in both their established and new markets.

Key features utilized

After four months of leveraging Idukki’s UGC suite, Brand Bejeweled saw remarkable results:

1. 100% of sales targets met across both markets
2. 20% increase in overall average order value
3. 25% increase in repeat customers

The future of UGC in jewellery marketing

Brand Bejeweled’s success highlights the impact of a well-executed UGC strategy, particularly for brands entering new markets. Using Idukki’s UGC suite, they not only met sales goals but gained valuable insights into customer preferences across different regions.

This case demonstrates that authentic customer content paired with data-driven insights can be key to success during crucial sales periods in the competitive jewellery segment.

Idukki’s UGC suite opened our eyes to the power of authentic customer content, not just for boosting sales but for building a community. We’re grateful for the platform and plan to continue using it in future campaigns. Brand Bejeweled Marketing Director

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