Idukki
Strategy

The economics of UGC in 2026: rights, attribution, and the case for per-impression billing

The pricing essay. Why Yotpo-style tier matrices were always going to break, with charts. Doubles as a finance-team handout when the renewal lands.

Rohin Aggarwal1 min read
#ugc
#pricing
#finance
#flagship

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Same data model. Every surface a shopper meets.