MCP, agent tool calls and product feeds: the merchant’s guide to what to implement first
Anthropic’s MCP, OpenAI tools, Google’s product agent feed — what each requires from your catalogue, ranked by ROI. Includes a vendor-ready RFP template.
Related reading
The 7-second window: why agentic commerce makes your PDP the new email subject line
In agentic commerce the PDP is no longer competing for the shopper’s eye. It is competing for the agent’s quote frame — a 700-token window that decides whether your SKU gets recommended. A teardown of the new attention economics and a 5-step PDP rewrite worksheet.
The Agentic Commerce Stack: a reference architecture for merchants in 2026
Seven layers between a shopper’s intent and your checkout. A reference architecture and 90-day implementation plan for being visible, citable, and convertible inside AI shopping agents.
Your PDP Failed the ChatGPT Audit. Here Is the Fix.
We ran 240 product pages from mid-market DTC brands through a structured ChatGPT visibility audit. 78% failed. Here is the failure taxonomy, the four most common faults, and the cheap remediation order.
