Conversational commerce
From hashtag to PDP: a 28-day field study of one campaign’s funnel, end to end
One real customer, hour-by-hour for 28 days. Screenshots, dashboards, the 3 a.m. WhatsApp where it went wrong. Trust-building over polish.
Rohin Aggarwal1 min read
#campaign
#case-study
#ugc
#field-study
Related reading
The Future Trends of Conversational Commerce
Ten trends shaping conversational commerce through 2028: agent personalities, multimodal storefronts, voice-first cart, agentic loyalty, and the disappearance of the checkout button. From an Idukki product perspective.
Anatomy of a Conversational PDP: The 9 Components Every Shop Needs by Q3
The reference architecture for a conversational product page in 2026. Nine components, what each one does, and the order to ship them in.
Multilingual UGC at Scale: Why Translation Kills Conversion, and What to Do Instead
Auto-translating reviews into the buyer's language is the obvious move. It is also wrong. Here is the data, the alternative model, and the rollout playbook for ten-locale stores.
