Why every retailer should own one agent surface by 2027
Argument piece. Why building (or licensing) an in-store agent beats letting third parties intermediate the buyer. Names names — Walmart Sparky, Klarna’s agent, the rest.
Related reading
The Death of Impression-Based Pricing: A Finance Director's Case
Impression-based pricing made sense when impressions correlated with funnel impact. They no longer do. A finance-director's argument for outcome-based commercial models in the agentic era.
Switching Costs Are Dead: A 1-Day Yotpo → Idukki Migration, Hour by Hour
A real customer migrated from Yotpo to Idukki in eight working hours. Here is the hour-by-hour log, the unexpected snags, and what it means for SaaS lock-in in the review category.
Rights Clearance Is the Unsexy Moat: 3 Disputes We Won This Quarter
UGC rights management sits at the bottom of every operator's priority list — until it costs you a campaign or a brand. Three real disputes, how we resolved each, and the playbook that protects you.