Idukki
AI Stylist · agentic shopping

Your storefront answers questions now.

An agentic shopping assistant built into Idukki. Shoppers ask “what should I wear for hot yoga?” — your storefront returns a curated look blending UGC + your catalog. Text, voice, or image input. Brand-safe. In-stock-aware. Live in 30 minutes.

  • 28 locales
  • In-stock-aware
  • Voice + image + text
Idukki Stylist
Online
  • What should I wear for hot yoga?
  • Hot yoga = breathable, sweat-wicking, four-way stretch. Here’s a complete look from your favourites:
  • in stock
    in stock
    in stock
    • Cross-Back Sports Bra · Slate$48
    • High-Rise Align Short · 8"$68
    • Sweat-Wick Crew · Eucalyptus$54
    Inspired by @maya.k
  • Anything cheaper?
  • Sure — under $120 total:Same fit, value picks from your ‘Essentials’ line · 3 items
Ask anything…

Try a prompt

Six capabilities

Not a search bar. A stylist.

Free-form input. Look-level output. Inventory + tone + brand-safety baked in.

How it works

Four steps. Conversation to cart.

  1. Step 1

    Listen

    Stylist receives the shopper’s prompt (text, voice, or image). LLM parses occasion, budget, fit, palette, sustainability flags and any explicit constraints.

  2. Step 2

    Retrieve

    Two-pass retrieval: first against your tagged UGC (so real-customer photos anchor the answer), then against your catalog with semantic + filter ranking.

  3. Step 3

    Curate

    Returns a 4-8 piece “look” bundle: hero UGC + matching products + complementary cross-sell + sizing tip. Multi-currency, locale-aware.

  4. Step 4

    Convert

    Inline add-to-cart, save-to-wishlist, share-to-friend. Conversation history persists per session so “show me cheaper” works.

Why Idukki

Same idea, half the friction.

StoryStream pioneered the AI stylist for luxury + automotive — enterprise contracts, weeks of setup. Idukki ships the same agentic surface to mid-market DTC: self-serve, one rate per session, UGC-first, live in 30 minutes.

Full Idukki vs StoryStream comparison
  • Shopify product recsRanks SKUs alone. No language input. No UGC.
  • StoryStream AI StylistEnterprise contract, sales-led, weeks to set up.
  • OpenAI plugin / GPT shopNo brand-safety guardrails, no real-time inventory, no UGC.
  • Idukki AI StylistSelf-serve, one rate per session — UGC-first, in-stock-aware, voice + image input.
Customer growth team

Priya Anand

Founder, Folio Studio (agency)

“Our PDP search bar became a stylist. Average session went from 1.8 to 5.4 product views, and our beauty client saw a 31% PDP CR lift in week three.”
Running across 14 brands in the Folio portfolio

FAQ

How is this different from Shopify product recommendations?+

Shopify recs rank SKUs based on co-purchase + view history. The AI Stylist accepts free-form questions ("what should I wear for hot yoga?"), pulls in UGC (real customer photos in your catalog), and assembles outfits — not single-product picks. It also handles image and voice input.

Where does it run? On Idukki servers or my checkout?+

The stylist runs in the Idukki edge layer. Prompts are tokenised + embedded in your workspace; the LLM call hits an Anthropic Claude endpoint via Idukki’s service. No prompts leave your workspace, no shopper PII is sent to the model, and we honour your DPA.

Can I control the tone of voice?+

Yes. Each workspace has a tone-of-voice config (formal, playful, technical) + a refusal policy (what topics the stylist won’t touch). You can also pin facts the stylist must say (e.g. "always mention our free 30-day returns").

What about out-of-stock SKUs?+

In-stock-aware by default. We sync inventory hourly (5-minute on Plus) and never recommend a product you can’t fulfil to that shopper’s shipping region.

How is the model fine-tuned?+

Per-brand transformer fine-tune on top of a shared base. We index your catalog (titles, descriptions, attributes), your UGC (auto-tagged), and your knowledge base (size charts, FAQs, brand guidelines). Re-indexing happens on every catalog update.

Does it speak multiple languages?+

Yes — 28 locales. The stylist responds in the shopper’s language even if your catalog is monolingual; it translates SKU titles + UGC captions on the fly.

Can shoppers upload a photo?+

Yes. Image input runs through our brand-safety vision model first (no NSFW, no third-party logos), then the stylist returns the closest catalog matches plus UGC where customers wore something similar.

What does it cost?+

Included on Pro + Enterprise. Starter plan gets 1,000 stylist sessions/month included; overage at $0.01/session. Predictable per-session rate — no per-source or per-language surcharges layered on top.

Get it on your store

The storefront that answers back.

Hand us a CSV of your catalog and an IG handle. We’ll deploy a stylist trained on your library to a sandbox of your store within one business day.

Cloudflare bot-protection

No spam. Unsubscribe anytime. We never sell your data.

4-min setup1,400+ brands37 KB runtime5.0 G2

Stop renting six tools. Ship one.

Spin up your first widget in 4 minutes. Migrate from Bazaarvoice, EmbedSocial, Tolstoy or Videowise in a day. Your CFO will love us. Your CRO already does.

  • No credit card
  • Cancel anytime
  • SOC 2 + GDPR

Where Idukki ships

Same data model. Every surface a shopper meets.