Accessories and Jewelery

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How a boutique jewellery brand achieved holiday season sales targets using Idukki's multi-lingual UGC suite

Headquarters

New York

Industry

Jewellery

Buyer Geography

North America & EU

Products

Various jewellery pieces

Use Cases

Use UGC to achieve flagship
campaign targets in two continents

Challenge

New York-based jewellery brand faced the daunting task of meeting their ambitious sales targets for its holiday campaign while simultaneously establishing its presence in the European market.

Harnessing authentic customer generated content

The period from October to December isn’t just about festivity and gifting, for many retailers, including boutique brands, it’s a critical time that generates at least 40% of their annual revenues. This presents both an opportunity and a challenge, especially for brands expanding into new markets.

This New York based jewellery brand (we’ll refer to them as Brand Bejeweled), was in a similar situation. They had recently entered the European market and were preparing for their flagship holiday campaign, running from September through December. This campaign would not only drive sales but also serve as a litmus test for their brand reception in Europe.

Solution

The UGC strategy

Leverage visual customer generated content to drive holiday sales in both North America and Europe
Use UGC platform data to assess campaign performance and understand market preferences in a new geography (Europe)
Ensure all content meets legal and brand standards across markets, while keeping a check on profane captions.

Outcome

25%

repeat
purchases

20%

increase in
AOV

100%

sales targets achieved in both North
American and European markets

Brand Bejeweled's UGC journey

Key features utilized

100% of sales targets met across both markets
20% increase in overall average order value
25% increase in repeat customers

The future of UGC in jewellery marketing

This case demonstrates that authentic customer content paired with data-driven insights can be key to success during crucial sales periods in the competitive jewellery segment.