Split traffic. Declare winners. Move on.
A small, honest experimentation engine sitting inside Idukki. Pick a widget, define Variant B, watch live KPIs every 60 seconds. Once a variant clears 1,000 impressions and beats Control by enough, declare a winner — Idukki promotes it.
- Welch z-test for binary outcomes (CR, AOV uplift)
- One running experiment per widget — enforced
- 60-second KPI poll for any running test
- One-click "Declare winner" + auto-promote
Testing
PDP CTA + social proof · Control (A) vs Variant B
Traffic split
50 / 50
Primary metric
Add to cart
Min impressions
1,000
Four steps. Test to ship.
Slack + email + Klaviyo notifications fire when a result reaches significance, so the team that ran the test hears about it without watching the dashboard.
Step 1
Pick the widget
Any widget — PDP, PLP, homepage, collection, lookbook — can host one running experiment at a time.
Step 2
Define Control + B
Control (A) is your current layout. Add Variant B with a different layout, CTA copy, source filter or overlay style.
50 / 50 by defaultStep 3
Watch it live
KPIs refresh every 60 seconds. Per-variant impressions, clicks, conversions, revenue. No CSV exports for status checks.
Step 4
Declare a winner
Once each variant has 1,000+ impressions, declare a winner. Idukki promotes it automatically and stops the experiment.
What ships. What doesn’t.
One experiment per widget
Enforced at the dashboard level so test scopes never collide. If you start a second test on the same widget, the first auto-stops.
Welch z-test for binary outcomes
Same engine that ships in the public /tools/ab-significance calculator. Significance is computed; we don't hide the math.
No multivariate (yet)
Just A vs B. If you need MVT or sequential testing, use a dedicated experimentation platform — bring the winner back to Idukki.
Stop renting six tools. Ship one.
Spin up your first widget in 4 minutes. Migrate from Bazaarvoice, EmbedSocial, Tolstoy or Videowise in a day. Your CFO will love us. Your CRO already does.
- No credit card
- Cancel anytime
- SOC 2 + GDPR
